Proving PRs Worth: Steering & Measuring PRs Impact Workshop

Venue: M Hotel

Location: Singapore, Singapore

Event Date/Time: Nov 27, 2006 End Date/Time: Nov 28, 2006
Early Registration Date: Oct 25, 2006
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Hear from the World’s Leading Authority in PR Measurement: Katie Delahaye Paine.

Appraising Your PR Performance to Drive Breakthrough Results!

Take charge now and demystify your biggest challenges in this unmatched 2-day workshop designed to measure the totality of PR functions by integrating the silos and aligning it to business performance and organisational mission. Coupled with case examples, acclaimed measurement guru Katie Delahaye Paine will reveal various applicable and innovative techniques for optimising a performance measurement system to boost productivity and credibility. Walk away with a ground breaking do-it–yourself metrics dashboard to produce tangible results in meaningful terms!