Search Engine Strategies Local Search (SES Local, Denver)
Venue: The Adam\'s Mark Hotel
Location: Denver, Colorado, United States
Event Date/Time: Sep 28, 2006 | End Date/Time: Sep 28, 2006 |
Registration Date: Sep 28, 2006 | |
Early Registration Date: Sep 15, 2006 |
Description
Local search also provides great opportunities for marketers looking to target people looking for local services, entertainment or events.
Despite the furious competition between Google, Yahoo!, MSN and directories in local (and maps), no one yet owns the category, and there are literally dozens of smaller players that offer compelling alternatives for search marketers. Knowing which players are making a difference is key to success in any local search marketing campaign.
Event Overview:
* The major players in the local search arena will describe their services and opportunities for search marketers
* Hear case studies from search marketers who've successfully leveraged the local search channel
* Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services
* Participate in Q&A sessions with experts in local search