Event Date/Time: Oct 24, 2006 End Date/Time: Oct 25, 2006
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ClickZ Specifics: Email Marketing

E–Mail. The Internet´s dominant application remains a critical component of any interactive marketing toolbox.

It´s immediate, inexpensive and in-your-face. E–mail has forever changed business communication. It can sell, upsell, promote, brand, inform, remind, create buzz, and best of all, it´s cost effective.

This comprehensive conference includes expert–led sessions that will help you:

* Write and design great messages that increases response.
* Build –– and maintain –– a successful list.
* Test and calculate e–mail campaign ROI.
* Nourish customer relationships and generate new leads.
* Understand personalization and dynamic campaigns.
* Deliver: avoid e–mail filters and the dreaded spam folder.

ClickZ Specifics: Email Marketing delivers the marketing and production insights you need to launch effective e–mail campaigns as well as tools to create campaigns and measure success.


Additional Information

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