Marketing To Youths Conference (MYHK)

Venue: Regal Hongkong Hotel

Location: Hong Kong, Hong Kong, Hong Kong

Event Date/Time: Nov 20, 2006 End Date/Time: Nov 21, 2006
Registration Date: Nov 21, 2006
Early Registration Date: Oct 16, 2006
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Youths = Multi-Tasking Masters:

Catch Them If You Can

Funky. Rebellious. Restless. They are emailing, IMing and downloading while writing that history essay. Uninhibited in spending and usually one step ahead of marketers, today’s fickle youth segment is a formidable yet lucrative growing market.

Marketers are compelled to explore creative roadmaps to etch their brand names into the youths’ hyperkinetic minds. With trends evolving and the youth marketplace ever changing, marketers are finding it arduous to keep tabs with youth crazes and to roll out campaigns before those fads fade into irrelevance. Repeating age old marketing strategies is another absolute boo boo!

Are your marketing strategies able to build credibility with the cool factor to capture youths for increased loyalty? Is your brand able to engage, interact, communicate and most importantly converse with youths? And if you are really in-sync with their hearts and minds, how are you going to translate that into bottom-line sales?

This vibrant two-day “Marketing to Youths: Expanding Market Share through CONNECTing with the Hearts & Minds of Trend-Setters” conference aims to sharpen your marksmanship to win approval from the young consumers. Don’t miss McDonald’s, Motorola, PepsiCo International, The Walt Disney Company, Octopus, etc. as they showcase how leveraging on innovative content mediums, digital engagements, celebrities and the mobile 3G phenomenon can maximise your youth contact points! Also be in touch with the latest youth culture, trends, and build on market research results to conceptualise marketing strategies and drive entertainment in multiple platforms. Achieve street credibility and revitalise to forge alliances with youths!

Delay no more! Ride on the latest and emerging youth trends to place your brand on the pedestal for youths.

Register NOW! Latch on tightly before they shut down on you!

Slick-tricks to create buzz among the cynical youths coming right up!

Benefits of Attending:
• Understand youth trend influencers and acquire techniques in tagging & tracking street tones
• Discover guidelines to adhere to in determining appropriate marketing mediums to reach the youth market
• Draw on The Walt Disney Company’s experience of expanding portfolio while remaining true to the brand DNA
• Tap on Motorola’s experience in raising purchase intent through online strategies
• Explore Octopus’ innovative ideas and marketing strategies in promoting its products and services to youths
• Glean tips on how McDonald's relates & communicates with the youths
• Utilise strategies in brand positioning to connect your brand’s expression with youths
• Uncover how PepsiCo International approaches the creative briefing process to ensure a smooth fit into the campaign concept
• Gain insights on how to make personal connections with mobile-savvy youths

Meet Fellow Youth Marketers through the Brisk & Effective Networking Session!


88 Yee Wo Street, Causeway bay, Hong Kong
Hong Kong
Hong Kong
Hong Kong

Additional Information

Who should attend: Vice-Presidents, Directors, Senior Managers & Professionals responsible for Marketing & Communications, Advertising & Promotions, Brand Development, Sales, Channel Strategy, Media Planning/Buying, Consumer Insight and Business Development AND Clients or Agency Personnels who target or should be targeting at youths with products or services through Advertising, Marketing or PR.