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“The world of pricing and marketing is changing quickly; new dynamic pricing strategies, an explosion of new pricing tools, complex marketing channels, and smarter buyers are indicative of these changes. The field of pricing and marketing is developing fast and you simply can't keep up with everything alone.”
For the first time the Innsbruck University School of Management in cooperation with the Salzburg University of Applied Sciences, will organize the first Pricing and Marketing Conference (PRIMA) in April 2007. The conference will be held in Salzburg (Austria) on Thursday, April 13th, Friday, April 14th, and Saturday April 15th, 2007.
Join us next April in Salzburg for PRIMA 2007 when we take up these challenges in Pricing and Marketing.
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