Pharma Sales Force Effectivness (BALS)
Venue: Le Meridien
Event Date/Time: Oct 10, 2006 | End Date/Time: Oct 11, 2006 |
Description
Key topics:
Key factors for re-inventing Pharma sales model from marketing point of view
The role of CRM in improving sale force performance
Collaboration between Sales & HR departments to strengthen ongoing sales force training programs
Building lasting relationships with hospitals & physicians as a key to effective sales force performance.
Key Speakers:
Dirk Treiber, International Sales Force Director, Novartis
Hans Schikan, Vice President LSD Therapeutics, Business Unit Leader, Genzyme Europe
Dirk Sundermann, Business Solutions Director, Merck & Co.
Richard Ollinger, Scientific Partner Director, Pfizer
Francois Lemoine, Primary Care Sales Director, Schering-Plough
Juergen Guenther, Senior Manager Customer Operations, Critical Care Europe, Eli Lilly