This Sales Force Effectiveness in Pharma conference brings together experts from top pharma companies to discuss their approach towards improving field force performance and what is necessary for successful implementation of CRM in order to achieve the maximum sales force effectiveness.

Key topics:
Key factors for re-inventing Pharma sales model from marketing point of view
The role of CRM in improving sale force performance
Collaboration between Sales & HR departments to strengthen ongoing sales force training programs
Building lasting relationships with hospitals & physicians as a key to effective sales force performance.

Key Speakers:
Dirk Treiber, International Sales Force Director, Novartis
Hans Schikan, Vice President LSD Therapeutics, Business Unit Leader, Genzyme Europe
Dirk Sundermann, Business Solutions Director, Merck & Co.
Richard Ollinger, Scientific Partner Director, Pfizer
Francois Lemoine, Primary Care Sales Director, Schering-Plough
Juergen Guenther, Senior Manager Customer Operations, Critical Care Europe, Eli Lilly