Linking Corporate Communication with Business Performance (BALS)
Venue: Le Meridien
Event Date/Time: Nov 14, 2006 | End Date/Time: Nov 15, 2006 |
Description
This event brings together a powerful group of Pharma communication experts who will discuss how to increase business performance through various communication channels. Attending this conference gives you a unique chance to learn how to improve your corporate image, cooperate with the media and make your employees your corporate ambassadors.
Key topics:
Increase productivity and sales– teach your employees how to communicate with your clients and business partners
Improve industry and corporate image – the better the image, the higher the sales
Internal communication - learn how to communicate your strategy to your employees first and make them company ambassadors
Media relationships – be proactive towards the media; do not wait until they find something negative about your company; get them interested into your positive projects and actions
Crisis Communication – learn how to communicate with stakeholders when facing a crisis and get the most out of it; make the crisis work for you
Key Speakers:
Halldor Kristmannsson, VP Corporate Communication, Actavis
Djan Yagtug, VP Corporate Communications, Serono
Frederik Wittock, Director Global Communication, Johnson & Johnson R&D
Alessandro Fulgheri, Former Director of External Communication, Chiesi Farmaceutici
Marcel Daniels, Senior Director, Communication & External Affairs EM&A, Merck Sharpe & Dohme