Linking Corporate Communication with Business Performance (BALS)

Venue: Le Meridien

Location: Vienna, Austria

Event Date/Time: Nov 14, 2006 End Date/Time: Nov 15, 2006
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Is your company communicating effectively with its main stakeholders, whether on a corporate or product level? Pharma industry needs to move forward and communicate its messages more effectively. The rising importance of the media relations should contribute to rebuild public trust and improve the image of Pharma companies.
This event brings together a powerful group of Pharma communication experts who will discuss how to increase business performance through various communication channels. Attending this conference gives you a unique chance to learn how to improve your corporate image, cooperate with the media and make your employees your corporate ambassadors.

Key topics:
Increase productivity and sales– teach your employees how to communicate with your clients and business partners
Improve industry and corporate image – the better the image, the higher the sales
Internal communication - learn how to communicate your strategy to your employees first and make them company ambassadors
Media relationships – be proactive towards the media; do not wait until they find something negative about your company; get them interested into your positive projects and actions
Crisis Communication – learn how to communicate with stakeholders when facing a crisis and get the most out of it; make the crisis work for you

Key Speakers:
Halldor Kristmannsson, VP Corporate Communication, Actavis
Djan Yagtug, VP Corporate Communications, Serono
Frederik Wittock, Director Global Communication, Johnson & Johnson R&D
Alessandro Fulgheri, Former Director of External Communication, Chiesi Farmaceutici
Marcel Daniels, Senior Director, Communication & External Affairs EM&A, Merck Sharpe & Dohme