The Marketing Perspectives of Product Lifecycle Management (BALS)
Venue: Hotel Bristol
Event Date/Time: Nov 28, 2006 | End Date/Time: Nov 29, 2006 |
Description
If a product is to survive beyond its patent expiry, any pharmaceutical company will find itself facing a huge challenge. Gain a unique competitive advantage with your effective lifecycle management. Successful PLM strategy is the key for driving profits.
This event is designed to bring together industry experts to benchmark strategies implemented across the product lifecycle. Understand the development of the winner's circle - from launching a new brand to managing late stage products.
Key topics:
Maximizing the lifetime value and ROI from your product lifecycle
Product Launch Excellence
Benchmarking of PLM strategies
Brand management as a key for extension the lifecycle of your product
Building and delivering higher customer value from product lifecycle
Key Speakers:
Ian Talmage, Global Head of Strategic New Product Marketing, Bayer Healthcare
Lidia Cappellina, Strategic Business Development and Planning Director, AstraZeneca
Keeshia Muhammad, Vice President Marketing, Altana Pharma
Valarie Leishman, Senior Manager Marketing Operations, Pfizer Inc.
Michael Thiel, Vice President Strategic Marketing and Business Development Europe, Daiichi Sankyo