The Marketing Perspectives of Product Lifecycle Management (BALS)

Venue: Hotel Bristol

Location: Vienna, Austria

Event Date/Time: Nov 28, 2006 End Date/Time: Nov 29, 2006
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Is your company extracting every last dollar out of a drug lifecycle? Do you wish to add your products as much as 10 years of additional product life? A brand does not have an expiry date. It has the potential to last forever. Start thinking beyond the initial years of exclusivity.

If a product is to survive beyond its patent expiry, any pharmaceutical company will find itself facing a huge challenge. Gain a unique competitive advantage with your effective lifecycle management. Successful PLM strategy is the key for driving profits.

This event is designed to bring together industry experts to benchmark strategies implemented across the product lifecycle. Understand the development of the winner's circle - from launching a new brand to managing late stage products.

Key topics:
Maximizing the lifetime value and ROI from your product lifecycle
Product Launch Excellence
Benchmarking of PLM strategies
Brand management as a key for extension the lifecycle of your product
Building and delivering higher customer value from product lifecycle

Key Speakers:
Ian Talmage, Global Head of Strategic New Product Marketing, Bayer Healthcare
Lidia Cappellina, Strategic Business Development and Planning Director, AstraZeneca
Keeshia Muhammad, Vice President Marketing, Altana Pharma
Valarie Leishman, Senior Manager Marketing Operations, Pfizer Inc.
Michael Thiel, Vice President Strategic Marketing and Business Development Europe, Daiichi Sankyo