2nd Annual Generics (BALS)

Venue: Hotel Marriott

Location: Vienna, Austria

Event Date/Time: Nov 29, 2006 End Date/Time: Nov 30, 2006
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Generic companies are expanding their portfolio and are prepared to gain even further market share. Latest development shows us that struggling for the customers will be even more difficult. To keep your position and increase sales of your products you have to come with innovative sales and marketing strategies and better communication towards your customers. What is the future of generic marketing? How to supoort your sales team and retain customers? Hear what experts in the field say about current situation on the pharmaceutical market. Discuss the future of sales and marketing of generic drugs and answer your questions about the best strategies to reach your business goals.

Key Speakers:
Jonas Tryggvason, EVP, CEE and Asia Sales, Actavis
Rory O'Riordan, Managing Director, Clonmel Healthcare / Stada
Michel Mikhail, Director and Head of Regulatory Affairs Europe, CIS and Africa, Ranbaxy
Torben J. Laursen, MoB, VP Commercial, Polpharma
Georg Cubuk, Managing Director, Esparma / Wockhardt Germany
Ahmet Toksoz, Managing Director, Sanovel Turkey and General Secretary of Turkish Pharmaceutical Manufacturers Assciation

Key topics:
Current trends and challenges of generic industry
Marketing strategies for generic drugs
Identifying effective CRM activities
Optimization of effectiveness of sales forces