3rd Annual Achieving Pharma Marketing Excellence (BALS)

Venue: Hotel Radisson SAS

Location: Rome, Italy

Event Date/Time: Jan 18, 2007 End Date/Time: Jan 19, 2007
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Pharma companies need to create new and effective marketing channels that deliver bigger profits from increasingly smaller promotional budgets. Marketers are facing strong competition on the global and regional market therefore no company can afford to ignore the importance of evaluating the promotional effectiveness.
Achieving pharma marketing excellence is complex of commercial inputs and outputs with the high orientation on consumer. Strategic plans need to be innovative and catch the target groups with special tools and campaigns.
See what experts in the field say about the latest trends in pharma marketing. Inspire your team with case studies from real life. Improve disease awareness and product positioning through the use of an e-disease management registry. Explore what stands behind e-marketing Value Chain and listen how they measure ROI – from concept to practical Application in Novartis. You will have the chance to network with another decision makers, discuss the hottest topics and share with your experiences.

Key Speakers:
Douglas Jermasek, Senior Vice President for Global Marketing, Genzyme
Alfred R. Steinhardt, Global Head of Web Management Services, Roche Pharma
Ramon Guitart, Head of Marketing, Novartis
Nora Cashion, International Market Research Director, Altana Pharma USA
Amit Makwana, Marketing Director, Astellas
Kay Wesley, Global Business Director, e-Marketing Strategy, AstraZeneca

Key topics:
Improving disease awareness and product positioning through the use of an e-disease management registry, case study from Genzyme
e-Detailing – the best way of communicating key messages to key prescribers
The e-marketing value chain, case study from Roche Pharma
Achieving profitable customer relationships
ROI – from concept to practical application, case study from Novartis