Media and Crisis Management

Venue: Prince Hotel, Kuala Lumpur

Location: Kuala Lumpur, Malaysia

Event Date/Time: Nov 22, 2006 End Date/Time: Nov 23, 2006
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Description

It is known fact that the media holds the power of portraying you or your organization as a hero or a villain during a crisis situation. And you know that when you are labelled as a villain, the price you pay is so much higher as you lose your customers, investors and most importantly the company’s reputation which may take years to re-build.


Get answers from the challenges faced through recent Asian-based crisis case studies and scenario based simulations. IQPC’s 2-days practical training course will address how practitioners like you can further improve on existing crisis communication strategies that are already in-place. Participants will receive solutions that will be necessary to effectively communicate with stakeholders, media and the public before, during and after a crisis occurs.

This training course will further help you in:-
• Developing a command centre map through the FedEx Asia Pacific case study

• Building a crisis onsite handling plan through the Oxbow Power Services Vietnam case study.

• Debrief checklist through the McDonald’s Hong Kong case study.

• Evaluating post-crisis through next step drills via TNT Express case study.

• Understanding foreign media implications through McDonald’s Asia Pacific case study.

• Navigating ‘new media’ through Vitasoy International case study.

• Overcoming misinterpretation with the media through Gold Peak International case study.

• Art of becoming a media ‘good guy’ through Lee Kum Kee case study.

• Enhancing corporate reputation through mapping drill via MTR Corporation Hong Kong case study.

Venue