October 16th 2006 – beginning this month Disney says its theme park Kid’s meal will be served with low-fat milk, 100% fruit juice or water. Side dishes such as apple sauce or carrots will be offered instead of French fries. Whilst French fries and soft drinks will still be available, Disney says Initial test involving 20,000 kids’ meals show that as many as 90% of parent and kids chose the more nutritious option. (LA Biz Journal)

SO WHAT ARE YOU DOING TO CAPTURE AND MAINTAIN THIS UNIQUE AUDIENCE?

The Youth holds no buying power” One of the largest misconceptions in the marketing world. Youth marketing stands as one of the most powerful tools within the industry and its focus and strategies have been far too long misunderstood, delaying the ability to achieve maximum RETURN ON YOUR INVESTMENT. The focus of this event is to highlight the proven strategies within the Youth Marketing curriculum, share expert insights from local, regional and international key marketing practitioners. From babies to tweens, from teens to young adults this event will highlight turnkey solutions for your challenging marketing campaigns that are geared towards each of these groups. Maximising on your ability to understand how to maintain this unique audience and win the credibility of the “gatekeepers” (parents) will be provided through case studies from leading global companies that will jump start your next marketing project taking it to maximum level.

Early Bird Special - US$500 before 29th Dec. 06 Normal Registration - US$600 2+ Delegates - US$550