3rd GCC National Branding Strategies Summit

Venue: Burj Al Arab Hotel, Dubai UAE

Location: Dubai, United Arab Emirates

Event Date/Time: Dec 10, 2007 End Date/Time: Dec 11, 2007
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Internal employee communications, the web, logos, brand experiences and much more to create, build and maintain a successful brand. The GCC National Branding Strategies Summit will address the regional industry trends and the latest branding issues to help today's GCC corporate leaders compete more successfully in the battle for customers.

What will be discussed?

How to build a long-lasting brand?
Online branding techniques for the digital economy
Globalization strategies for GCC brands
Harnessing the power of PR in successful branding
Insights into the GCC consumer
Corporate naming and imaging strategies
The value of internal branding
Measuring marketing and communications ROI in the GCC
Managing your brand reputation

Who Will Attend?

This conference will attract chief marketing officers and senior marketing executives from top rung companies in the GCC, responsible for marketing, corporate communications, branding, interactive marketing, product management and advertising. Over 200 attendees are expected at this conference including CEOs, presidents, COOs and vice presidents, business owners, CMOs, marketing vice presidents, directors and managers, executives in marketing communications, corporate/brand identity, public relations, brand management, advertising and all other professionals involved in developing winning brands.