Marketing and Branding for Retail Financial Services

Venue: Vienna

Location: Vienna, Austria

Event Date/Time: Mar 05, 2007 End Date/Time: Mar 06, 2007
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Brand management is very dynamic. It is changing and developing very fast in the emerging markets. The comfort of being in the early development stages is not going to be long lived and a prudent company should understand the incoming challenges and opportunities of the market.

Banks from far more developed Western Europe already have established sophisticated marketing tools and Brand Management units, which are used vigorously in bringing the customer closer to the bank.

This Conference will focus on the relatively new concept of Brand Management with its conjunctive issues of client segmentation, product positioning, product differentiation, communication strategies etc.

With so many banks developing Internet branches, a strong brand identity is essential to stay competitive. Issues like customer loyalty, internal communication, product differentiation and positioning, alternative communication and distribution channels, will be presented and examined at presentations and case studies from different banks and insurance companies around Europe, equipping you with the necessary knowledge of the challenges and opportunities in the industry.