As a region, we are behind no one when it comes to actively pursuing sports and supporting our favorite sports. However, over the years we are faced with a continuing decline in standards of sports and more importantly the way it is being implemented.

This conference primarily focuses on the development of sports in the Arabian Gulf region and recommends ways to develop sport and sporting activities, administration and the over-all marketing efforts. Sports are an effective social catalyst for youth and a stimulus to social improvement. Investment in sports of the region pays as the youth become more productive contributors to the society with winning attitudes and spirit of team work. Economically, sports have a large potential; contributing to generation of jobs via sport tourism, marketing and sporting events.

The idea behind such an event is to bring out the various issues faced by sportspersons administrators, related businesses, and authorities in improving popular interest in sport and develop a professional sports culture which can create more opportunities for all those involved. It targets the sports industry of the region giving an opportunity for the professionals associated with it to discuss the economic role of sports.