Mobile Marketing Congress 2007 (MMC 2007)

Venue: JW Marriott, Las Vegas

Location: Las Vegas, Nevada, United States

Event Date/Time: Feb 26, 2007 End Date/Time: Feb 28, 2007
Early Registration Date: Dec 22, 2006
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As new mobile marketing business models and enabling technologies emerge, the mobile channel presents an exciting new means of increasing brand loyalty and driving sales revenue. But you’ve got to get it right.

MMC07 has been specially developed to provide you – and the senior executives you’ll meet from major brands, agencies, content providers, wireless carriers and technology enablers – with the rich educational and networking resources to create a marketing strategy that ignites your audience response and creates value for your brand

The Mobile Marketing Congress provides major brands and content providers with the tools to create revenue-generating mobile marketing strategies. Developed as a direct result of extensive primary market research, MMC provides you with real-life case studies, lessons learned, and straightforward guidance on how you can position your brand to capitalize on the mobile channel.

No other mobile marketing event in the country provides you with so much actionable information and so many valuable networking opportunities. Register today reserve your place at the premier executive marketing forum.

Return to your office prepared to:

Create a tailored mobile campaign that pinpoints your target audience

Measure and track results for continued success

Adopt strategies for cost reduction and improved efficiency

Develop lucrative third party partnerships

Capitalize on emerging technologies to maximize your marketing spend

The Mobile Marketing Congress provides you with the tools to develop a solid marketing strategy:

Two full days of Main Conference sessions
Panels and presentations are jam-packed with actionable information and smart strategies for capitalizing on the mobile channel.

Launching A Mobile Marketing Initiative To Drive Brand Revenue And Awareness

Learn what the mobile channel has to offer and how to get started planning an effective campaign.

Maximizing The Revenue Potential Of Your Mobile Marketing Strategy

Optimize the effectiveness of your existing strategy and ensure future revenue.

Target Market Focus Group

Gain unparalleled insight into the youth market’s attitude towards mobile marketing and the impact it will have on your strategy.

Mobile Marketing Partnership Roundtables
Meet dozens of potential partners and get immediate feedback on your ideas.

Copywriting for the Mobile Channel

Walk away with the creative tools to maximize
ROI and drive brand loyalty to new heights.

85% of the program features brands and content providers

85% of the MMC agenda is presented by top executives from major brand and content providers, which means that you’ll return to your office with the crucial information and first-hand advice you need to overcome your toughest mobile marketing challenges. In fact, MMC is so jam-packed with the information you need to develop and perfect your mobile marketing strategy, it’s sure to be the most valuable three days of your entire year!

40+ of the most successful mobile marketing experts in the country have agreed to share their insights with you, including:

Tom Barreca, Executive Vice President, WWE Enterprises

Adam Mirabella, Senior Vice President E-
Commerce, Warner Music Group

Joachim "JB" Blunck, Senior Vice President, Digital Content, Bunim-Murray Productions

Thomas Jones, Senior Vice President, Shopping Services and Advice, CNET Networks

Paul Hausback, Vice President, Finance & Business Planning, Disney Mobile

Christopher Brunner, Vice President, Mobile Content and Services, Univision Communications

Christine Loredo, Marketing Director, AOL

Don Steele, Director E-Commerce, Comedy Central

Sol Masch, Senior Manager of Marketing, MTV Networks Mobile Division

Adam Rosen, Senior Brand Manager, Stolichnaya Vodka, Pernod Ricard USA


221 North Rampart Blvd.
Las Vegas
United States