Government Marketing 2007 (GM2007)

Venue: Rydges Lakeside

Location: Canberra, ACT, Australia

Event Date/Time: Feb 21, 2007 End Date/Time: Feb 22, 2007
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Description

Driving Behavioural Change and Connecting with the Right Audience:
Government Marketing 2007

Two-Day Conference: 21 & 22 February 2007
Pre-and Post-Conference Workshops: 20 & 23 February 2007
Venue: Rydges Lakeside, Canberra
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Discover breakthrough marketing strategies that work within the unique parameters of government marketing…

Government face the ongoing challenge of engaging with a multicultural and evolving Australian audience. Communicating the right message is imperative to driving long-term behavioural change and ensuring that your campaign is cost effective.

The IQPC Government Marketing Conference 2007 will provide access to outstanding government marketer’s case study insights on how to more effectively reach your target audience and build the recognition of your organisation through:
• Creating innovative and exciting marketing campaigns while still satisfying set procedures
• Connecting with your targeted demographic
• Collaborating with stakeholders to create a streamlined message
• Defining a government brand to build community engagement

Government Marketing 2007 will put you in the room with the premiere leaders in government marketing, including:

DEFENCE FORCE RECRUITING
AUSTRALIAN BUREAU OF STATISTICS
AUSTRALIAN ELECTORAL COMMISSION
INVEST AUSTRALIA
SBS
QUEENSLAND HEALTH
NSW FOOD AUTHORITY
TRANSPORT ACCIDENT COMMISSION (VIC)
NSW STATE LIBRARIES
DEPARTMENT OF EDUCATIONS AND TRAINING QUEENSLAND
CANCER COUNCIL NSW

Bonus! Don’t miss an USA national award winning case study, soon to be turned into a feature IMAX film: Barbara Page, Public Information Manager,
STATE OF CALIFORNIA AIR POLLUTION CONTROL

Venue

Additional Information

For more information please contact IQPC and quote Priority Code C*100/LP Phone: (02) 9229 1067 Email: sam.morrow@iqpc.com.au Or Visit the Website: http://www.iqpc.com.au/au-3013-003

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