Pharmaceutical Marketing & Sales

Venue: Zurich Marriott

Location: Zurich, Switzerland

Event Date/Time: Jan 25, 2007 End Date/Time: Jan 26, 2007
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The legal and regulatory environment in which pharmaceutical companies operate is becoming more onerous than ever before. One of the areas coming under most increased scrutiny is sales and marketing, where around £33 billion of resource investment is made annually.

The delicate issue for pharma executives and their advisors is understanding where promotional activity stands against the shifting boundary of allowable practice while at the same time incentivising the organisation to optimise performance. A further element of concern is represented by the pressure of consumers group criticising lack of transparency and calling for more stringent regulations.

Adding to the complexity of matters is the level of regulation of marketing practices which varies depending on the country, so it is also important to discuss and understand the rapidly changing promotional regulatory environment in Europe, and influences from outside.

Be competitive and one step ahead in the game by gaining strategic insight into what is going on in this area, and develop in-depth knowledge of the most significant legal and business aspects of Pharma marketing & sales as pragmatically discussed by top level experts happy to share their valuable expertise. At this high-level event you will have the chance to discuss hot topics with key industry players, analyze legal issues from a business perspective and achieve a better and detailed understanding of the issues at hand. And don’t miss out on excellent networking opportunities!

Expert discussion on all the current trends, market practice and legal developments

C5’s advanced and highly practical conference will feature an outstanding panel of experts. The speakers confirmed to date include representatives from:

• Proprietary Association of Great Britain (PAGB)
• Solvay Pharmaceuticals
• PAREXEL Consulting
• NautaDutilh
• Reed Smith
• Hammanods
• Wragge & Co
• Hunton & Williams

Take this opportunity to hear from and network with industry leaders, experts and colleagues. Be where your industry will be on 25th and 26th January. Register now to secure your place at this event by calling + 44 (0) 20 7878 6888 or on line at


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