Event Date/Time: Jun 09, 2007 End Date/Time: Jun 12, 2007
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A quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows. While healthcare conventions and exhibitions represent a significant portion of the industry, they also represent a very unique convention marketing niche.

Pharmaceutical, medical device, biotech and many other healthcare-related industries operate within a marketing environment where rules and regulations are uniquely strict. As such, the marketing mix must be highly strategic, and exhibiting plays a key role in this mix.

Enhance Your Exhibit Marketing Skills
Healthcare exhibiting is experiential. It provides the ability to educate and demonstrate in a one-on-one environment, and it can use a combination of every form of media.

While all marketing mix options are valuable in their own way, convention and exhibit marketing is the only one that combines them all. This represents both a tremendous challenge and valuable opportunities.

Who Should Attend?
Healthcare convention and exhibit marketers, managers and coordinators.
Medical association show organizers and exhibit managers.
Medical meeting planners.
Exhibit and convention industry product and service companies.
Pharma, medical device and biotech marketers, in general.