Event Date/Time: Feb 21, 2007
End Date/Time: Feb 22, 2007
The era of mass media is giving way to one of personal and participatory media. In this new media culture, people no longer passively “consume” media but actively participate in them, which usually means creating content, in whatever form and on whatever scale. To remain relevant, advertisers and the media need to tap into this energy for innovation and communication by integrating the social media with their marketing mix. At this conference, industry executives will share how media, telecom, advertisers and retailers are successfully shifting their relationship with consumers from push to pull, from advertising to collaboration, and from top-down to bottom-up.