Food & Beverage Marketing Summit 2007

Venue: Raffles Le Montreux Palace

Location: Montreux,, Switzerland

Event Date/Time: Oct 15, 2007 End Date/Time: Oct 17, 2007
Registration Date: Sep 15, 2007
Early Registration Date: Sep 15, 2007
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As consumers become more marketing-savvy, and the food and beverage market itself more competitive, the leading players in the industry have to utilise all of their creative and innovative resources to maintain and increase market share.

The market itself is in a state of constant dynamism - consumer lifestyles are changing as daily life gets more and more complicated, and health and wellness is of growing concern. In addition, technical innovation, the emergence of new media, ever quickening audience fragmentation, and increasing demand for customization have all but obliterated strictly traditional marketing strategies. The top food and drinks companies must now evolve their marketing practices to cut through the clutter and really get through to today’s consumer.

To do this, leading companies are looking to partner with solution providers who can offer a wealth of expertise that will truly differentiate their brands, and insure marketing’s positive impact on the bottom line.

At the Food & Beverage Marketing Summit 2007, we will explore the latest marketing trends and how leading food and beverage companies are applying marketing innovation to meet the continuously evolving expectations of today’s consumer.