Marketing to Women: The Power of the Purse Conference

Venue: Grand Copthorne Waterfront Hotel

Location: Singapore, Singapore

Event Date/Time: Apr 16, 2007 End Date/Time: Apr 17, 2007
Early Registration Date: Mar 14, 2007
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This 2-day comprehensive "Marketing to Women" conference is packed with an irresistible combination of expert thinking, fresh insights and "how-to" experiences to sharpen your marketing communications to women. You will learn, from the case studies of Anlene, Ford Motor, Great Eastern, Health Promotion Board and through the case examples of The UOB Lady's Card, DBS Women's Card, Dove, Coca Cola, Apple etc., how to segment the female population effectively and develop innovative
strategies that will engage the smart discerning women deeply. Our panel of industry experts will also reveal the secrets to winning the loyalty of this important consumer group and how you can establish a meaningful brand connection with women.


Additional Information

For enquiries please contact Ms Chee Seow Hui at (65) 6372 2202 or email at