Mobile TV

Venue: Hilton Berlin

Location: Berlin, Germany

Event Date/Time: Jan 15, 2007
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After great success of the trials during the World Championship in different countries and commercial launches with DMB as well as DVB-H starting right now, European countries are heading for the mass market and more commercial launches. Mobile TV is the service which is expected to drive revenue and reduce churn.
First results from the launches and the trials are available and will be presented on the conference. Regulatory bodies in Europe decide on the distribution of frequencies in the beginning of next year. Mass market introduction of mobile TV is expected for the end of 2007, beginning of 2008. The main hurdles are the availability of spectrum as well as specific and adapted content for mobile services. Right now there are more questions than answers in terms of technology selection, content and business models.

Hear from international case studies about the latest experiences of Mobile TV launches:

• Define the most efficient business models for Mobile TV to decide on your future Mobile TV strategy
• Learn which content genres will boost Mobile TV to make your Mobile TV strategy a success story
• Hear about the optimized handheld quality regarding display, battery etc. for DVB-H
• Gain an overview of latest developments in the European Commission concerning regulation and its plans for the European harmonization in order to ensure your position in the Mobile TV market
• Consider the importance of interactivity, videos and advertising to evaluate new revenue models


Additional Information

Industry: Mobile Operators Broadcaster Content Provider Job function: CEO, Head of Director, Product Manager Project Manager, Engineer Departments: • Innovation/Strategy • Business Development • Product Development • Product Marketing • Technology • Strategy • Content • Frequency Policy • Mobile services • Interactive services • Entertainment • Marketing • Mobile TV • Value added services This conference is also of great interest for software, hardware, component, platform, infrastructure, applications solution, security protection, device manufacturers, and advertising industries