Who’s the apple of marketers’ eye? It’s women, thanks to their one-two punch of purchasing power and decision-making authority. Women have emerged as a potent force in the marketplace, changing the way companies design, position and sell their products and services. No business owner can afford to ignore women, and few would admit to doing so. But not ignoring them is not the same as attracting them, and attracting them is not the same as winning their loyalty. This conference will help marketers understand the personal and professional priorities that motivate women, discover how to establish a rapport with women through products, services and advertising that complement her complex lifestyle and learn how to gain a competitive edge by capturing her loyalty.