Organic Search Optimization – Basics to Advanced (OSM FDMA)

Venue: Westin Hotel Fort Lauderdale

Location: Fort Lauderdale, Florida, United States

Event Date/Time: Feb 28, 2007 End Date/Time: Feb 28, 2007
Registration Date: Feb 28, 2007
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Organic Search Optimization – Basics to Advanced is a one-day intensive on the how-to’s of non-paid search engine optimization, from basic to advanced. The seminar will begin with the basics of Search and conclude with advanced content generation. It will cover page optimization, Web site architecture optimization, linking strategies, blogs, local search, second-generation submission techniques, and poor techniques (AKA spam). As an added bonus two site clinic sessions will be held. During these clinics, audience members will volunteer their Web sites for reviews based on the topics covered. Registration will be limited to fifty attendees in order to keep sessions as informative and interactive as possible.

Joe Laratro is a recognized and leading expert in the Search Engine marketing Industry. For more than 6 years, Mr. Laratro served as the Chief Technology Officer at MoreVisibility, one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. He joined the Company in 2000, bringing over 11 years of Computer and Internet-related experience. Mr. Laratro’s work encompasses all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics.

Under his technology leadership, MoreVisibility quickly expanded and was named to the INC 500 list in 2005 and 2006 as one of the fastest growing privately held firms.

In 2006, Mr. Laratro founded Tandem Interactive to move beyond the click. His mission for Tandem Interactive is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, corporate podcasting, blogging, analytics, conversion consulting, usability consulting, search engine marketing training and education, and search engine marketing department formation and development.

As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council.

Mr. Laratro is a highly regarded expert in the industry and is an active speaker at industry events including Webmaster World and Search Engine Strategies (SES) Conferences. He frequently moderates numerous sessions at the Webmaster World Search Conferences across the nation and has also been quoted in numerous articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses.


400 Corporate Drive
United States

Additional Information

The seminar will run from 8:30 a.m. to 4:30 p.m. at the Westin Hotel, Ft. Lauderdale. Cost is $399 for members, $499 for non-members. Organic Search Optimization --- Basics to Advanced Training is scheduled for Wednesday February 28; registration is limited to 50. Online registration is available at Can’t make these dates; call 786-357-3275 to be placed on waitlist for possible future repeat classes.