Preferred Brand Competition with Generics

Venue: audio conference

Location: your office, United States

Event Date/Time: Feb 15, 2007 End Date/Time: Feb 15, 2007
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Preferred Brand Competition with Generics
An Audio Conference Event

February 15th, 2007
1:00-2:00PM Eastern (10:00-11:00AM Pacific)
Please join us on Thursday, February 15th, 2007 at 1:00pm Eastern and learn about the price competition between the brand and non-brand products.
Topic: Preferred Brand Competition with Generics
Speaker: Bridget Eber, PharmD, Towers Perrin
Time & Date: Thursday, February 15, 2007, 1:00-2:00 pm Eastern (10:00-11:00am Pacific)
Location: Your desk (Audio Conference dial-in instructions & session presentation will be emailed in advance of session)
Cost: Individual Registration $195; Web Summit CD-ROM:$40 for attendees; $255 for non-attendees after the event. Individual Registration covers a single phone line. Multiple persons may listen via speaker phone for the individual registration fee. Group Discounts/ Corporate Site Licensing Available. MCOL Paid Members receive 50% discount.
To Register: Visit: or call 209.577.4888.

When multiple manufacturers produce products that provide the same clinical results, utilization is a result of price and marketing strategy. With the advent of popular brand name drugs losing patent protection, employers and other payers are facing an unprecedented opportunity to manage costs. This presentation will review some of the drugs that have recently become available in their generic form and identify emerging management strategies. We will address some of the most frequently asked questions such as formulary status, claim pricing methodology such as MAC and discounts, rebates, and quality controls.
Get your questions answered! Session participants will have an opportunity to email questions in advance of the session or ask the speaker their questions during the "live" session.
Pharmacy program managers from the employer market and health plans

Bridget Eber, Pharm.D., Towers Perrin
Bridget Eber, Pharm.D.
Bridget is the National Pharmacy Practice leader for Towers Perrin, a global human resource consulting firm. Located in Chicago, she has a diverse background in pharmacy practice with experience that spans 30 years. Her first 15 years concentrated on clinical practice in teaching hospitals followed by three years in managed care administration for a large national health plan. Since 1997, she has been consulting in employee health care benefits. Prior to joining Towers Perrin, she founded and then led the National Pharmacy Practice at a global outsourcing and consulting firm.
Bridget has pioneered a number of pharmacy management strategies that were innovative at the time but are now considered commonplace: implementation of "closed" formularies, step therapy programs, price transparency, and alignment of cost and quality management incentives. She sees pharmacy management as an integral component of condition management, consumerism, and retiree health care benefits. A frequent speaker at seminars and conferences in the U.S. and abroad, Bridget is often quoted in the business and trade press. In addition, she has published several articles and served as an expert resource to the investor community, pharmaceutical manufacturers and government agencies. She holds B.S. and Pharm. D. degrees from the University of Illinois.
• Individual Registration: $195. Covers a single phone line. Multiple persons may listen via speaker phone for the individual fee.
• Web Summit CD-ROM: $40 for attendees (includes session presentation and live audio conference recording)
• Web Summit CD-ROM: $255 for non-attendees after the event (includes session presentation and live audio conference recording)
• Each individual receives a unique dial-in ID
• Corporate Group Pricing is available when registrations are desired for more than one phone line. Call 209.577.4888 for details.
Two business days prior to the event, registrants will receive a copy of the dial-in instructions and a link to the speaker presentation. The dial-in instructions will include a unique dial-in ID Participant code that can only be used for a single phone line and not shared. Session participants will also have an opportunity to email speaker questions in advance of the live session.
1. Online:
2. Call: Healthcare Web Summit office at: 209.577.4888
3. Fax: Print off registration form at: and fax to: 209.577.3557
4. Mail: Print off registration form at: and mail to:

Healthcare Web Summit Office
1101 Standiford Avenue, Suite C-3
Modesto, CA 95350


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