Youth Marketing in Telecoms

Venue: Lisbon

Location: Lisbon, Portugal

Event Date/Time: May 31, 2007 End Date/Time: Jun 01, 2007
Registration Date: May 30, 2007
Early Registration Date: Feb 18, 2007
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Young customers from the ages 5-24 make up an astonishing 28% of the mobile phone market. It’s difficult to build a stable relationship with them as their decisions are highly influenced by their peer group and price; moreover, they are often limited by their expenditures.

Senior executives - from T-Mobile, BT, Telenor etc. - share their experience on how to target youth by understanding their culture and requirements. Do not miss this event where you can network with the foremost industry players! Get inspired by new ideas and best practices that you will definitely be able to apply to your own business!


Additional Information

Key Speakers: Raimund Schmolze, VP Consumer Insights, T-Mobile International Garrett M. Johnston, Chief Marketing Officer, MTS Russia Tina Southall, Director of Access and Content, Consumer Product Marketing, Vodafone Tony Houghton, BT Customer Perception Consultant, BT Ronny Kjeserud, International Brand Manager djuice, Telenor Carlos Fernandez Casares, Market Segment Director, Telefonica Moviles Tatiana Panasenko, Youth Segment Value Proposition Manager, Kyivstar GSM Key topics: • Understand youth culture and motivations • Learn how to design a successful tariff plan that stimulates usage of new services and increases ARPU • Discover the proven steps of “d-juice“ • Examine how to build loyalty by offering content services that appeal to youngsters • Establish brand differentiation through a focused promotion strategy Who should attend: Vice presidents, Heads, Directors and Senior Managers – youth segment, marketing, segmentation, pricing, branding, prepaid, CRM, customer retention, customer loyalty and many more