Key Website Features for Better Adult Student Recruitment

Venue: online

Location: online,

Event Date/Time: Feb 17, 2009 End Date/Time: Feb 17, 2009
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Key Website Features for Better Adult Student Recruitment 17 February 2009 Online webinar Adult student enrollment, and especially enrollment in online programs, is the major growth area for colleges and universities. And the first place that most potential students will get to know you is online, at your website and, perhaps, at social networking sites. In this webinar, well review a selection of best practice online website features that can create higher enrollment conversion from the time of an initial visit to a commitment to register for your classes. Special attention is given to the resource balance between your official website and the social media like Facebook, MySpace, YouTube, and Twitter. Get the answers to these questions: *What website elements should you review and improve first to increase enrollment conversion? *How important are social networking sites to your recruitment success? Who Should Attend? *Vice Presidents and Deans for Enrollment and Marketing *Directors of Marketing and Online Communications *Website Developers who work with Recruitment and Marketing Departments *Directors of Adult Education SPEAKER: Bob Johnson, Ph.D. Bob is president of Bob Johnson Consulting, LLC. Specialties include Customer Carewords research to better engage website visitors, online experiences to build brand recognition and respect, competitive website reviews, and communication capability reviews of individual college and university websites. He is a senior partner with Gerry McGovern at Customer Carewords, Ltd. In Dublin, Ireland. Bobs popular email newsletter, “Your Higher Education Marketing Newsletter,” is sent monthly to 4,100 subscribers at more than 933 US colleges and universities and others in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Bob is the author of "Advancement and the Web: Thriving in a New World" and "Transforming Your Web Site into a Collaboration Marketing Tool," (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including "Marketing on the Web: Blending the New and the Newer." (CASE Books 1999). A January 2005 Currents article introduced CASE readers to the communication capabilities of RSS website feeds. His prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007). A frequent speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, and Aslanian Group, his topics include strategies to integrate print and web communications, Writing Right for the Web, best practices for online communications, and building websites for brand engagement. Bob chaired the AMAs annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years. Bob earned his bachelors degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst. Enquiries: