Event Date/Time: Mar 21, 2007 End Date/Time: Mar 21, 2007
Registration Date: Mar 21, 2007
Early Registration Date: Mar 21, 2007
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"How To Write High-Performance Copy That Multiplies Leads and Sales"

Herschell Gordon Lewis is arguably the best known copywriter and direct marketing consultant in the United States. Over the years his copy and advice have sold billions of dollars in goods and services for his clients.

Now, in this fast-paced, 90-minute online event Mr. Lewis will share with you the copywriting secrets and principles responsible for his and his clients' success.

Offered for only $119, this informative program is backed by a no-questions-asked money-back guarantee. What's more, to enhance your learning experience you'll also receive - at no extra charge - a complete audio-visual copy of the presentation. Watch it as often as you like, whenever you like.

How To Write High-Performance Copy That Multiplies Leads and Sales

Whether you write copy for email, direct mail, websites or sales collateral Herschell Gordon Lewis believes..."Every word is a weapon." And in this information-packed special event he'll show you how to turn your words into a lethal fighting force for leads, sales, profits and sustainable business growth.

Drawing on over 30 years of experience and up-to-the-minute real world results for such companies as Audio-Tech, Institutional Investor, Omaha Steaks, ProFlowers.com, Intel Corp. and others Lewis will reveal:

Specific copy examples of What's Working NOW - and what isn't

Words and phrases that consistently sell and others that are doomed to fail

How to apply the "5 Ironclad Rules of Internet Copy" to maximize results

How to use the 4 Great Laws of Direct Mail - and when to use them

Email Subject Lines: What's Working NOW and what triggers the dreaded delete key

Specific rules to follow that will guarantee you can't write a rotten piece of copy

Opening lines for sales letters and emails that will multiply your readership and response rates

How to use the Power of Negative Subtlety to drive higher response

The 5 Motivational "Hot Buttons" and how to effectively push them

Response Killers: 12 Weak Words and Phrases You Should Never Use

How to get your direct mail recipient to take the all-important first step: opening your envelope

Proven techniques for closing with a bang and bagging better results.

Plus, there'll be lots of copy test results, a question and answer session to address your specific challenges...and much, much more.

Register today for this timely and informative, fast-paced BUSINESS SUCCESS webinar. And remember, this program comes with a no-questions-asked money-back guarantee.

Get the latest rules, tools and "tricks of the trade" for writing effective sales copy from one of the world's master practitioners.

Widely regarded as the world's leading authority on the art and science of writing copy that sells, Herschell Gordon Lewis has written 30 books on copywriting and marketing.

In addition, he is currently a regular columnist for such leading U.S. trade publications as Direct Magazine, Catalog Age, Internet Retailer, Multichannel Merchant, The NonProfit Times and others. He also writes for Catalogue & eBusiness and Direct Marketing International published in the UK and Marketing, published in Australia.

A member of the Direct Marketing Association Hall of Fame, Mr. Lewis has been a featured speaker at virtually every major direct marketing conference in the world. Known for his engaging style and sharp wit, Lewis's presentations and writings are highly valued for their on-the-money, response-boosting recommendations and advice. And his What's Working NOW webinar will be loaded with this type of content.

For example, two words/terms in the following list have substantially more selling power than all the others:

24/7, eager, anxious, finally, available, win-win, fortunate, value, numerous, at last, quality.

Which two are they? You'll find out when you attend this webinar. And this ability to differentiate winning words from losers, this nugget alone, is well worth the registration fee.

Plus, you'll hear -

How one small copy change increased response by - get this! - more than 100%.

How changing the placement of one word in an otherwise identical email subject line boosted response by 18%.

These are just a couple of the many stealable, response-boosting copywriting tactics and ideas you'll take away from this webinar. Simply put, this program is where you'll get all the tools and tips...you need to write high-performance copy that profitably communicates your sales message.

And that's not just a promise. It's a guarantee.
Better than risk-free money-back guarantee

All What’s Working Now/Conference Call University training and education webinars are backed by a no-questions-asked, better than risk-free money-back guarantee. Attend the training webinar and if for any reason you're not completely satisfied you'll receive a full, prompt and courteous refund. And, you'll get to keep the complete audio-visual copy of the presentation and the Positive Response Customer Development Letter Program.

You truly have everything to gain and nothing to lose. So go ahead. Click the link below and register today. You'll be very glad you did - but your competitors won't.


Additional Information

10-Letter Positive Response Customer Development Program - a $59.95 value, yours FREE. Developed by Positive Response & What's Working NOW (WWN) principal and copywriter Ernest Nicastro, this program includes the well received Happy Thanksgiving Letter. (One client liked this letter so much he insisted on paying Ernest for the rights to use it with his company's customers.) Also included in the package are the "Ask For The Referral" letter, the "New Sales Rep Introduction" letter, the "President's New Customer Welcome" letter and six more. A $59.95 value, it's yours free when you register for and attend this WWN/CCU event. Train the entire staff from the comfort and convenience of your office for only $119. That's less than 33 cents a day over the course of a year for training that will benefit you for many years. Better yet, there are no planes to catch, no traffic to fight. You'll maximize your productivity and gain career-enhancing skills. Plus, with your free audio-visual copy of the program, you'll have a tool you can use over and over again. Train the whole team for one low cost. Date: Wednesday, March 21 Time: Noon - 1:30 PM Place: Your office, your browser Investment: $119