Marketing Excellence 2007
Venue: Crowne Plaza
|Event Date/Time: Apr 23, 2007||End Date/Time: Apr 25, 2007|
|Registration Date: Apr 22, 2007|
|Early Registration Date: Mar 15, 2007|
Dear Marketing Professional,
Marketing in the 21st century continues to change and evolve. In the time of new technology trends, CGM and increased accountability and transparency, marketers must be prepared to adapt new marketing strategies and show the ROI of their marketing efforts. In order to stay on top of the game, organizations must equip themselves with the latest tools and techniques to advance their marketing strategies, enhance customer loyalty and satisfaction, and demonstrate the results of their marketing campaigns. To help you learn how to assess your brand and marketing efforts, the American Strategic Management Institute is pleased to invite you to attend Branding and Marketing Excellence 2007, April 23-25, 2007 in Chicago, IL.
Managing Your Branding
Building a strong brand in today’s complex market is a challenge that requires paying constant attention to growing trends, strategies, and tactics. The marketing world is changing as a result of new technology and media—so how do marketers adapt to this new wave of communication? Learn how to effectively build your brand, engage your employees and manage the brand through change and crisis. Also, discover how to tap into Consumer-Generated Media (CMG) as a new way to influence and expand your brand externally.
Measuring Marketing ROI
Once you’ve established a marketing strategy, how do you know if it’s working? Assess your marketing campaign by calculating ROI and utilizing key measures and metrics to track and report the performance of your marketing efforts. By measuring your marketing ROI, you can learn to determine and forecast consumer trends and learn how to incorporate your marketing strategies into your organizational goals and outcomes.
ASMI’s Branding and Marketing Excellence 2007 is your opportunity to network with leading marketing experts and peers on this timely and critical marketing endeavor. Register today by calling (703) 894-0920 or visit us online at www.ASMIweb.com. I look forward to seeing you in April!