International Branding Conference

Venue: Regal Hongkong Hotel

Location: Hong Kong, Hong Kong

Event Date/Time: May 17, 2007 End Date/Time: May 18, 2007
Early Registration Date: Apr 11, 2007
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How do leading brands making their mark on the global stage succeed in building up strength for long-term international competitiveness? Does your organisation have a clear sense of direction to maximise brand visibility both in local and international markets? Does your brand illustrate uniqueness and distinctive values to achieve more extensive market penetration?

Recognising the insurmountable challenges of globalising a brand, this unique "International Branding" Conference draws together powerful brands including Aviva, IBM, Alcatel-Lucent, Microsoft, Philips, DHL Express etc that have adopted a global mindset to share the secrets behind their well-conceived business positioning in building international presence and reach. The 2-day event not only delves into the challenges of International Branding but also provides fresh perspectives and tactics for creating and sustaining a successful and innovative brand. Leverage on this platform which focuses on true sharing and practical "how to" to gain deep insights into building a powerful brand that lives and breathes the distinctive personality!