International Branding Conference
Venue: Regal Hongkong Hotel
|Event Date/Time: May 17, 2007||End Date/Time: May 18, 2007|
|Early Registration Date: Apr 11, 2007|
Recognising the insurmountable challenges of globalising a brand, this unique "International Branding" Conference draws together powerful brands including Aviva, IBM, Alcatel-Lucent, Microsoft, Philips, DHL Express etc that have adopted a global mindset to share the secrets behind their well-conceived business positioning in building international presence and reach. The 2-day event not only delves into the challenges of International Branding but also provides fresh perspectives and tactics for creating and sustaining a successful and innovative brand. Leverage on this platform which focuses on true sharing and practical "how to" to gain deep insights into building a powerful brand that lives and breathes the distinctive personality!