Event Date/Time: Jun 06, 2007
End Date/Time: Jun 07, 2007
Moms are one of the most profitable and sought-after consumer segments. However, marketers have a challenge in reaching this elusive and dynamic market. While most decisions are driven by rational, practical thoughts, others are more heavily influenced by emotions and maternal instincts – abstract expressions that are often hard for marketers to predict, understand, or influence. At the most basic level, marketers need to target moms through moms’ language – this revolves around core needs such as safety, convenience, and value. This conference will help you to establish a rapport with moms through products, services and advertising that complement her complex lifestyle.