Developing and Implementing Marketing Metrics

Venue: Wanderers Club

Location: Johannesburg, South Africa

Event Date/Time: Apr 18, 2007 End Date/Time: Apr 19, 2007
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Description

Marketing is increasingly under fire for its inability to determine its contribution to the bottomline. This workshop will assist you map and assess how organisational activities translate into performance and returns for shareholders. you will be exposed to to common pitfalls in the design of marketing measurement systems and leave the programme with an enhanced capacity to design and implement a marketing measurement system

Venue

Illovo
Johannesburg
South Africa
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