Strategy Series: What’s Your Bullet-Proof Strategy?

Venue: Morgenthaler Ventures

Location: Menlo Park, California, United States

Event Date/Time: Apr 19, 2007 End Date/Time: Apr 19, 2007
Registration Date: Apr 19, 2007
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The difference between success and failure is execution - so what's your strategy for success?

You may have a cool technology, but so what? The bottom line is always the same: a good idea is just not enough - to play and compete in this game, companies need to have a scalable revenue model, sustainable critical mass, a bullet-proof strategy and flawless execution.

We will discuss the key factors that lead to success and separate the bench warmers from the players. Discussion points include:

* What's your bullet-proof strategy to gaining market share?
* What are the most successful revenue models?
* How do you identify and measure your company's value proposition to go from a "nice to have" to "must have"?
* Once the beta is over, how do companies find paying customers?
* Once they find paying customers, how do they keep them, stay innovative and continue building and delivering value for them?
* How do you identify strategic partnerships to drive growth and adoption, and what is your value add?

MODERATOR: Ken Gullicksen, Partner, Morgenthaler Ventures

Charles Carmel, Director of Corporate & Business Development, Cisco
TJ Kang, CEO, ThinkFree
Jeffrey Walker, President, Atlassian Software Systems

Morgenthaler Ventures | 2710 Sand Hill Road, Suite 100 | Menlo Park, CA 94025

Sponsored by: Microsoft | SAP | France Telecom | Keynote Systems | Perkins Coie


2710 Sand Hill Road, Suite 100
Menlo Park
United States