The travel vertical is where all of the critical components of online marketing come together – from attracting qualified traffic via organic results, paid search advertising and feed aggregators, to measuring return on investment, SES Travel will offer insight into specific tactics and broad strategies, as the growing travel space continues to demonstrate enormous potential for both large and small players to succeed in search marketing.

Learn the basics of constructing a search friendly Web site, optimization tips for organic search results, and creating unique content to effectively sell a travel experience. Engage in high level discussion on topics such as: managing paid search campaigns, social media optimization and reputation management, carving out a niche for specific travel services in an extremely competitive marketplace.