10th Annual Adding, Updating and Expanding Neuroscience Centers of Excellence (Neuroscience 10)

Venue: Mid-America Club

Location: Chicago, Illinois, United States

Event Date/Time: Jul 18, 2007 End Date/Time: Jul 20, 2007
Registration Date: Jul 16, 2007
Early Registration Date: Jun 12, 2007
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Description

ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS
OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
July 18-20, 2007 • Mid-America Club • Chicago, IL
Implementing Successful Neuroscience Programs and
Services to Improve Outcomes, Gain Competitive
Advantage and Exceed Patient Expectations
LEARN ABOUT
• Where the Neurosciences realm is heading; future practices on the horizon, the use of implantable devices,
new technology, new opportunities
• Analyzing current metrics to develop accurate business plan prospects for a Neuroscience Center of Excellence
program development
• Establishing a Comprehensive Brain & Spine Institute: The Organizational Structure, Joint Planning,
Clinical Programs and Cores that Form a Spine Institute
• Best practices or gold standards for Neuroscience Centers of Excellence
• How the MDs have been integrated into the process - How to engage physicians in strategic development
• Developing a spine center as part of a neuroscience COE
• Techniques to optimize patient & physician satisfaction, quality, and cost effectiveness in spine care
• The successful integration of spine surgery, orthopedics, rehabilitation and neurology into a neuroscience program
• Community Hospital and University Collaboration in Neuroscience Research and Program Development
• The Comprehensive Neuro-Oncology Program Development
• Impact of advanced technology: How to add emerging technology to your program
• Recruitment/Retention: How to successfully recruit physicians to your program
• Setting up and growing Stroke Centers of Excellence
• Creating a Successful Hospital and Physician Collaborative Neuroscience Model for program and strategy development
DISTINGUISHED SPEAKING FACULTY INCLUDES
Sponsored By:
dense-array EEG
Kathleen Kaney, Vice President, Neurosciences
CAROLINAS MEDICAL CENTER, Charlotte, NC
Dom Coric, MD, Chief, Department of Neurosurgery
CAROLINAS MEDICAL CENTER; Neurosurgeon, CAROLINA
NEUROSURGERY AND SPINE ASSOCIATES, Charlotte, NC
Michael McCrea, PhD, ABPP-CN, Executive Director
Neuroscience Center, PROHEALTHCARE, Waukesha, WI
Catherine Giegerich, Vice President – Operations
Administrator, METHODIST NEUROLOGICAL INSTITUTE
– THE METHODIST HOSPITAL, Houston, TX
Marcy Rogers, President and CEO
SPINEMARK CORPORATION, San Diego, CA
Elizabeth Sellman, MPA, Vice President, Neurosciences
NORTH SHORE LIJ HEALTH SYSTEM, Manhasset, NY
Suzanne Brennfl eck, MBA, MHA
Senior Administrative Director, Neurosurgery
NORTH SHORE LIJ HEALTH SYSTEM, Manhasset, NY
Kevin Dunne, Partner
NEUSTRATEGY, Inc., Chicago, IL
Scott Gibbs, MD, Division Chief of Neurosurgery
Director of the Regional Brain and Spine Center
SOUTHEAST MISSOURI HOSPITAL, Cape Girardeau, MO
Patrick Vega, Principal
VEGA HEALTHCARE, Smithsburg, MD
And more!
In Association WIth:
REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net
ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
* July 18-20, 2007 * Chicago, IL*
PRE-CONFERENCE WORKSHOP: Wednesday, July 18, 2007
2:00PM – 2:30PM REGISTRATION & EXHIBITS
2:30PM – 4:30PM AFTER THE PLAN : SUCCESSFUL SPINE CENTER LAUNCH
This interactive pre-conference workshop will focus on the most critical post-planning elements and activities in launching a spine center
program. Discussion will include project team selection and organization. Special attention will be given to achieving key project milestones while
avoiding the seven most common pitfalls in spine center launch. At the end of this workshop you will learn how to:
• Select a project champion
• Select, organize and mobilize the spine center team
• Identify physician leadership
• Maximize physician relations
• Establish project priorities & benchmarks
• Achieve milestones and sustain momentum
• Integrate the spine center with neuroscience services
• Avoid the seven most common pitfalls in service launch (case study)
• Plan for top to bottom customer service
Workshop Facilitator
Patrick Vega, Principal
VEGA HEALTHCARE, Smithsburg, MD
Patrick Vega brings an extensive knowledge base and a 20-year history of achievement in hospitals, physician practices and healthcare
organizations. With over 25 successful service line launches ranging from $250,000 - $8 M, Patrick regularly consults in orthopaedics and
neurosurgical spine in the areas of:
• Strategy Creation
• Service Launch
• Business Development
• Center of Excellence Development
With highly developed leadership and organizational skills, Patrick understands and navigates planning and implementation, integrating the
efforts of executive staff, physicians of multiple specialties, nursing, and rehabilitation. His skills at the strategic level, coupled with a depth of
healthcare knowledge, enable him to credibly advise and lead cross-functional teams in project planning and execution. Additionally, Patrick has
held faculty positions and has written, edited and published on a variety of healthcare topics.
CONFERENCE DAY ONE: Thursday, July 19, 2007
7:30AM – 8:15AM REGISTRATION & CONTINENTAL BREAKFAST & EXHIBITS
8:15AM – 8:30AM WELCOMING REMARKS
8:30AM – 9:15AM MATURATION OF A NEUROSCIENCE CENTER IN A COMMUNITY BASED HOSPITAL SETTING
The presentation will provide a case study of a neuroscience center based in a mid-sized suburban, non-academic medical center staffed by
private physicians. The presentation will entail a report on our progress and challenges over the past 4 years, in addition to some strategies for
our continued maturation as a center of excellence. Topics for discussion include:
• Overview of the changing face of community-based neuroscience care
• Strategies for collaboration between hospital programming and physician practices
• Discussion of barriers to maturation in a competitive marketplace
• Implementing outcome measurement in neuroscience areas
• Adding best practice and clinical trials to drive clinical excellence
• Establishing future direction for a community based neuroscience center
Michael McCrea, PhD, ABPP-CN, Executive Director, Neuroscience Center, Head of Neuropsychological Services
PROHEALTHCARE, Waukesha, WI
9:15AM – 10:00AM CASE STUDY AND GUEST SPEAKER TBD
Priority Consult, Inc., Cincinnati, OH
10:00AM – 10:30AM MORNING REFRESHMENT BREAK AND EXHIBITS
REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net
ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
* July 18-20, 2007 * Chicago, IL*
10:30AM – 11:15AM IF YOU BUILD IT, WILL THEY COME? MARKETING AND OPERATING A SUCCESSFUL CENTER
OF EXCELLENCE IN ANY SETTING
This presentation will describe physician, facility and manufacturer challenges. It will solutions to those challenges and details strategies for
marketing and operating a successful center of excellence in any setting. Session highlights will include:
• Key elements of a center of excellence
• Phases of center development
• How to decide on a location
• How to assess surgeon and physician fi t
• Impact of marketing a center of excellence – learn how to package a spine product that is marketable
• Benefi ts to the payors, employees, MCO and physician groups
Marcy Rogers, President and CEO
SPINEMARK CORPORATION, San Diego, CA
For over 30 years, Marcy Rogers has worked with leading healthcare professionals, facilities and medical device manufacturers to advance
her goal of creating awareness and resources for tertiary specialty care systems. Since 1994, Marcy has launched and successfully operated
three national companies, American Pain Management, Management Technology Resources and SpineMark Corporation. APM and MTR are
both consulting resources for physicians, hospitals, facility companies, third party payors and medical manufacturers in the fi elds of spine, pain,
orthopaedic surgery and neurosurgery. She has refi ned the model she had used in craniofacial surgery to fi t musculoskeletal and spine care to
build centers of excellence in hospitals, surgery centers and freestanding institutions.
11:15AM – 12:00PM CASE STUDY
VARIAN MEDICAL SYSTEMS
12:00 PM – 1:10 PM CONFERENCE NETWORKING LUNCHEON
SPONSORED BY: VARIAN
1:10 PM – 2:10 PM PART I - BUILDING A NEUROSCIENCE SERVICE LINE ACROSS A LARGE HEALTH SYSTEM:
THE HARVEY CUSHING INSTITUTES OF NEUROSCIENCE CASE STUDY EXCELLENCE
At the end of this presentation, the audience should understand the complexities related to developing a service line across a 15 hospital health
system. Developing a service line across medical disciplines in one hospital has well documented literature, but little is available related to
growing a multidisciplinary service line in more than one hospital that is connected by an overarching goal. As the neuroscience service line
continues to evolve, it is important to understand that some neuroscience programs may be well suited for community hospital sites while others
may only be suited for larger teaching or tertiary hospital sites. Discussion points will include:
• Multi hospital service line development - a health system strategy
• Defi ning a continuum of care
• Defi ning an institute, center and program
• Key elements of membership
• Stakeholder buy-in
• Branding a service line
PART II – INNOVATIVE APPROACHES TO MARKETING YOUR CENTER OF EXCELLENCE: THE BRAIN ANEURSYM CENTER CASE STUDY
At the end of this presentation, the audience should understand key elements to a successful marketing strategy for a Center of Excellence.
Education can play a major role in innovative marketing techniques unique to the healthcare fi eld. Primarily through the use of educational
strategies, the Brain Aneurysm Center at North Shore University Hospital has seen exceptional growth. The audience will learn what techniques
were useful and how to build a team that works together to get the message heard. Discussion points will include:
• Education as a powerful marketing tool with both patients and physicians
• Team building - multidisciplinary teams that work
• Physician champions
• Administrative buy-in
Elizabeth Sellman, MPA, Vice President, Neurosciences
NORTH SHORE LIJ HEALTH SYSTEM, Manhasset, NY
Suzanne Brennfl eck, MBA, MHA, Senior Administrative Director, Neurosurgery
NORTH SHORE LIJ HEALTH SYSTEM, Manhasset, NY
Elizabeth Sellman has been developing neuroscience programs for the North Shore LIJ Health System since 2003. In this role she is committed
to assuring that all residents of Long Island have access to the best neurological care in their community. After learning that a large percentage
of residents went into New York City for their care, Elizabeth made it her mission to strengthen the clinical expertise and coordination of care
throughout Long Island by working with the health system’s vast network of hospitals. On April 20th of 2006 the health system launched an initiative
REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net
ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
* July 18-20, 2007 * Chicago, IL*
to brand the neuroscience service line by organizing 12 centers of excellence for the care of this population. The Harvey Cushing Institutes of
Neuroscience was announced with institutes for Chiari, Brain Tumors, Spine, Neurovascular and Stroke, Movement Disorders, Epilepsy, Pain,
Neuro-rehabilitation, Pediatric Neurology and Neurosurgery, Peripheral Nerve, Neuromuscular and Neuro-regeneration. Each one of these
institutes has its own identity and unique structure that focuses on the disease for which it is named. Clinical excellence complimented by strong
academic and research programs in the health system, these institutes have been noticed world wide. The NSLIJ Health System has invested
$50 million in capital and infrastructure to date and has committed an additional $50 million over the next several years. As the lead administrator
for this project, Elizabeth has been instrumental in recruiting the professional talent necessary, orchestrating the expansion of services, marketing
the programs available and ultimately providing care to the community that the health system serves. Prior to this position, Elizabeth has managed
physician practice operations and departmental operations for multi hospital surgical programs. She has been in the healthcare fi eld for 12 years.
Suzanne Brennfl eck joined the Neuroscience team at the NSLIJ Health System in early 2005. In her role, she has been instrumental
in supporting the overall strategic development of neuroscience programs and the launching the health system’s initiative to brand the
neuroscience service line. The Harvey Cushing Institutes of Neuroscience was announced with institutes for Chiari, Brain Tumors, Spine,
Neurovascular and Stroke, Movement Disorders, Epilepsy, Pain, Neuro-rehabilitation, Pediatric Neurology and Neurosurgery, Peripheral Nerve,
Neuromuscular and Neuro-regeneration. Each one of these institutes has its own identity and unique structure that focuses on the disease for
which it is named. Clinical excellence complimented by strong academic and research programs in the health system, these institutes have been
noticed world wide. More recently, Suzanne has been managing overall operations and development of two specifi c Institutes, Neurovascular
and Brain Tumor. In her role with the Neurovascular Institute, Suzanne has been involved in the development of a Brain Aneurysm Center as
well as 10 New York State Designated Stroke Centers. With the Brain Tumor Institute, Suzanne has managed the Novalis Radiosurgery program
along with the development of a multidisciplinary team for the care of this patient population. Prior to this position, Suzanne completed an
administrative fellowship and worked in the Strategic Planning Department at the North Shore LIJ Health System.
2:10PM – 3:00PM DEVELOPING A STROKE “NETWORK”: CHALLENGES, LESSONS LEARNED AND BEST PRACTICES
This presentation will defi ne the steps taken by the Methodist Neurological Institute’s Eddy Scurlock Stroke Center in its journey toward Primary
Stroke Center Certifi cation (JCAHO) and the integration of the American Heart Association’s comprehensive stroke program components. In
addition, it will outline the infrastructure necessary to sustain successful outcomes of this program and enlist the support of the medical staff
necessary to facilitate transfers from outlying community hospitals (a vital component to program success). Further, it will defi ne ‘lessons
learned’ and share ‘best practices’ identifi ed in this process. Discussion points will include :
• Frame delivery of stroke care using the American Heart Association’s goals and clinical practice guidelines.
• Move program from development of guidelines to implementation of guidelines (bridge the gap from effi cacy to effectiveness).
• Develop Stroke infrastructure for a clinically effective program design that can be replicated in other disease processes.
• Use multi-disciplinary practice models to standardize delivery of care.
• Effectively utilize this framework for Stroke care in an open physician staff model.
Catherine Giegerich, Vice President – Operations; Administrator
METHODIST NEUROLOGICAL INSTITUTE – THE METHODIST HOSPITAL, Houston, TX
Catherine Giegerich serves as Vice President of The Methodist Hospital and Administrator of the Methodist Neurological Institute where she
brings her tremendous passion, vision and a desire to make a difference. With undergraduate degrees in business and nursing, along with a
graduate degree in Health Systems Management, Catherine has held positions at the staff level and subsequently in roles of nursing leadership.
After completing a one-year executive fellowship with The Methodist Hospital, her interest in operational administration translated into her current
role as Administrator of the Neurological Institute and Vice President of Operations.
3:00PM – 3:30PM AFTERNOON BREAK & EXHIBITS
3:30PM – 4:20PM CASE STUDY AND GUEST SPEAKER TBD
Electrical Geodesics, Inc. Eugene, OR
4:20PM – 4:30PM CLOSE OF DAY ONE
CONFERENCE DAY TWO: Friday, July 20, 2007
7:30AM – 8:00AM CONTINENTAL BREAKFAST & EXHIBITS
8:00 AM – 9:00AM INTERACTIVE PANEL DISCUSSION:
ADDING, UPDATING AND EXPANDING NEUROSCIENCE CENTERS OF EXCELLENCE
This panel will bring together hospital executives representing several Neuroscience programs around the nation. Panelists will discuss their
experiences with such issues as: program and practice development, staffi ng and training issues, prioritizing technology investments, measuring
and maintaining clinical excellence, improving outcomes, challenges with payment and reimbursement and more. The presentation portion of
dense-array EEG
REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net
ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
* July 18-20, 2007 * Chicago, IL*
the panel would focus on the results from the 2006-2007 Neuroscience Center of Excellence Survey and NeuStrategy’s analysis on emerging
issues related to neuroscience programs and services while then facilitating the panelists to provide insight related to their programs. Interactive
audience participation is strongly encouraged. Further details on the panel members will be announced shortly.
Moderator
Kevin Dunne, Partner
NEUSTRATEGY, Inc., Chicago, IL
Kevin Dunne is a partner and co-founder of NeuStrategy, Inc. Mr. Dunne is responsible for national client management and organizational
development. He has more than 8 years of management consulting experience, including 5 years dedicated to healthcare services. In addition to
being the former Director of Consulting at NeuroSource Inc., Mr. Dunne was the founder of the Neuroscience Center of Excellence Survey and
Research, former operations analyst at Rush University Medical Center and senior consultant at Gibson & Associates focused on operational
consulting for supply chain management and sales and marketing. Mr. Dunne holds a Masters of Science in Health Systems Management from
Rush University and a Bachelor of Science degree from The University of Notre Dame.
9:00AM – 10:00AM LESSONS LEARNED: DEVELOPING A SUCCESSFUL JV ASC BETWEEN A
HOSPITAL AND PRIVATE MD GROUP (IN A CON STATE)
Carolinas Medical Center and Carolina Neurosurgery and Spine Associates implemented the fi rst 50/50 JV ASC in the history of CMC in
September 2006. The presentation will look at the relationship development between the groups which supported its creation as well as lessons
learned. Implications of a JV in a CON state will also be explored. Key discussion points will include :
• Approach a relationship with a private group to grow towards a fi nancial partnership
• Structure a JV between a hospital and private MD group
• Measure success of a JV- short term and long term
• Lessons learned from operations to managed care contracting
Kathleen Kaney, Vice President, Neurosciences
CAROLINAS MEDICAL CENTER, Charlotte, NC
Dom Coric, MD, Chief, Department of Neurosurgery, CAROLINAS MEDICAL CENTER; Neurosurgeon, CAROLINA NEUROSURGERY
AND SPINE ASSOCIATES, Charlotte, NC
Katie Kaney joined CMC in 1996 as a reimbursement analyst and has served as a VP of Administration since 1999. Her scope of
responsibilities in addition to the nationally ranked Neuroscience and Spine Institute include Emergency Services: ED, Trauma, Air Medical,
NC State Poison Control Center, Organ Procurement Organization and a Nurse Call Service. Katie is a Fellow through the American College
of HealthCare Executives and named to the 40 under 40 in the Charlotte Region by the Charlotte Business Journal and the 2005 Modern
Healthcare Up and Comer. She received her Bachelor of Arts degree in biology and her M.B.A. at State University of New York at Buffalo.
10:00AM – 10:30AM MORNING REFRESHMENT BREAK AND EXHIBITS
10:30AM – 11:15AM ADVOCACY over ADVERTISING: AN INNOVATIVE, EDUCATION-BASED MODEL FOR CREATING POSITIVE
AND LONG-LASTING PUBLIC AWARENESS OF YOUR NEUROSCIENCE CENTER OF EXCELLENCE
In a rich multimedia format, Dr. Gibbs will present a proven strategy for building a grass-roots awareness of your Neuroscience program
through the cultivation of healthcare ambassadors. Dr. Gibbs will demonstrate how traditional marketing and advertising venues are inadequate
in creating the type of informed awareness that builds a service line. Through the presentation of a sample “VIP White Coat Ambassador
Program,” Dr. Gibbs will exhibit a strategy for creating strong advocates that not only raises awareness, but also gains a competitive advantage
which drives demand. Key discussion points will include:
• The value and benefi t of long-lasting advocacy over advertising
• The philosophy and format for hosting ambassador programs
• The role, and necessity, of education in a well-rounded marketing model
Scott Gibbs, MD, Division Chief of Neurosurgery, Director of the Regional Brain and Spine Center
SOUTHEAST MISSOURI HOSPITAL, SOUTHEAST MISSOURI HOSPITAL, Cape Girardeau, MO
Dr. Gibbs is the founder and CEO of the Brain and NeuroSpine Clinic of Missouri, L. L. C. He is a noted international speaker and consultant.
He is currently the Division Chief of Neurosurgery and the Director of the Regional Brain and Spine Center at Southeast Missouri Hospital. Dr.
Gibbs will present novel techniques and strategies for building and promoting a Neuroscience Center of Excellence.
11:15AM – 12:00PM CASE STUDY IN EXCELLENCE
BRAINLAB, INC., Westchester, IL
REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net
ACIʼs 10th National Conference On…
ADDING, UPDATING AND EXPANDING
NEUROSCIENCE CENTERS OF EXCELLENCE
FOR HOSPITALS AND HEALTH SYSTEMS
* July 18-20, 2007 * Chicago, IL*
WHO WILL ATTEND?
Senior-level executives representing Hospitals, Health Systems, Physician Clinics and Hospital Management Groups:
• Presidents & CEOs • Neurosurgeons/Neurologists • Directors of Neuro Critical Care
• Chief Administrators • Vice Presidents of Neurosciences • Vice Presidents of Business
• Chief Operations Offi cers • Neuroscience Service Line Directors Development
• Neuroscience Institute Directors • Chief Medical Offi cers
12:00PM – 1:15PM CONFERENCE NETWORKING LUNCHEON
1:15PM – 2:15PM INTERACTIVE ROUND TABLE DISCUSSION
This panel will bring together hospital executives representing several successful Neuroscience programs around the nation. Panelists
will discuss their experiences with such issues as: program and practice development, staffi ng and training issues, prioritizing technology
investments, measuring and maintaining clinical excellence, improving outcomes, challenges with payment and reimbursement and more.
All attendees will be asked to fi ll out brief questionnaires prior to the roundtable discussion and the fl oor will be opening for questions and
comments. Interactive audience participation is strongly encouraged. Further details on the panel members will be announced shortly.
2:15PM – 2:30PM CLOSE OF CONFERENCE
CONTENT AND THEME
With an estimated one in three Americans suffering at some point from a neurological disorder, and an increasing number of aging population
with an increased awareness of neurological diseases/treatments, the Neurosciences is becoming one of the most important clinical areas for
hospitals and health systems to manage.
Due to the recent advances in technology, declining payor reimbursements, and increasing number of baby-boomers, most hospitals,
physicians and healthcare facilities are starting to see the benefi ts of defi ning themselves by centers of excellence and are willing to invest
in comprehensive neuroscience programs. It is imperative for you to develop the planning and investment strategy to succeed in this highly
competitive fi eld and capture the consumer market.
To prepare hospitals for growth opportunities in neurosciences and ensure the success of your program, ACI has developed the Premiere
National Conference on Adding, Updating and Expanding Neuroscience Centers of Excellence. Join us July 18-20, 2007 in Chicago in a
gathering of administrative and medical leaders all striving to advance their neuroscience service lines. Geared more towards the hospital side
of Neuroscience business this conference offers the ideal forum to learn from experienced leaders on how to develop, operate and maintain a
comprehensive neuroscience program.

Venue

200 East Randolph Drive, 80th fl oor, Aon Center
Chicago
Illinois
United States
MORE INFO ON THIS VENUE

Additional Information

REGISTER TODAY! Contact John Galarza at 414 221 1700 Fax: 414 221 1900 www.acius.net CONFERENCE FEES AND REGISTRATION Conference Fee: $1,995 Conference +Workshop: $2,390* Conference Documentation CD: $615 (Documentation CD includes copies of all proceedings on CD and shipping is included) REGISTER 3 & GET 1 FREE! Any organization registering three persons at the same time will be entitled to a fourth registrant FREE of charge! PAYMENT: ACI must receive payment 5 days after receiving booking form.