Womens Health Programs and Services (Women's Health)

Venue: Chicago

Location: Chicago, Illinois, United States

Event Date/Time: Jul 18, 2007 End Date/Time: Jul 20, 2007
Registration Date: Jul 16, 2007
Early Registration Date: Jun 12, 2007
Report as Spam

Description

WOMEN’S HEALTH
PROGRAMS & SERVICES
Targeting, Attracting and Retaining the Female Consumer: Strategies, Tools and Tactics to Reach
Healthcare’s Most Lucrative Market Segment
July 18-20, 2007 • Chicago, IL
THANKS TO OUR MEDIA PARTNERS:
LEARN ABOUT:
• Meeting the healthcare demands of women
through all stages of life.
• Beyond Pink and Go Red! The future of
women’s health awareness and marketing
campaigns.
• Providing Upscale service offerings and spalike
patient amenities to appeal to the female
consumer.
• Integrating and cross-promoting the female
patient into other hospital service lines to
increase revenue.
• Understanding the psychology of the female
healthcare consumer: the best told and
methods for attracting this key demographic.
• What is working now: Examining the best and
brightest among successful women’s health
services.
• Key strategies and tools for measuring the
success of your Women’s Health service line.
• Growing service lines beyond Reproductive
Health: Providing a complete spectrum of
programs including clinical, psychosocial,
nutritional and educational services.
DISTINGUISHED SPEAKING FACULTY
INCLUDES:
Sheila Bystrak, MSN, RN, Administrator for
Clinical Support Services, ARNOLD PALMER
HOSPITAL FOR CHILDREN and WINNIE
PALMER HOSPITAL FOR WOMEN & BABIES,
Orlando, FL.
Barbara Soltes, MD, Director Center for
Women’s Care, Associate Professor Department
of Obstetrics and Gynecology, RUSH
UNIVERSITY MEDICAL CENTER, Chicago, IL.
Jean Przybylek, Vice President Operations
Women’s Health, NORTHWESTERN
MEMORIAL HOSPITAL, Chicago, IL.
Bonnie Wittman RN, MBA, Women’s Health,
PARRISH MEDICAL CENTER, Titusville, FL.
Tanya Abreu, President and national Program
Director, SPIRIT OF WOMEN HOSPITAL
NETWORK, Boca Raton, FL.
Linda S. Wildey, MSN, RN, Director Women,
Children and Clinical Services, SWEDISH
AMERICAN HOSPITAL, Rockford, IL.
And Many More…
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
PRE-CONFERENCE WORKSHOP: JULY 18, 2007
2:00 PM – 4:00 PM AMBULATORY GROWTH STRATEGIES IN WOMEN’S HEALTH….ONE VILLAGE AT A TIME
This two-hour workshop will give you the tools you can transfer to your market setting to create a focused, revenue producing ambulatory care
strategy in Women’s Health. Walk away with the information of knowing why and how a focused growth strategy in Women’s Health will increase
the range of services your system can offer through the establishment of specialty villages. The strategy is simple and offers ease of execution.
ATTENDEES WILL LEARN HOW TO:
• Identify your hospital’s/health care system’s growth opportunities through a Business Discovery Process
• Establish Early Detection Centers in Women’s Health
• Integrate Women’s Health Into Specialty Villages to Drive Strategic Procedure Growth
• Integrate Women’s Health services into other programs to increase revenue and impact the bottom line
• Differentiate your health care system by identifying “white space” opportunities-areas in health care delivery that are either not being
delivered or need improvement across a market
Bonnie Wittman RN, MBA, Women’s Health, PARRISH MEDICAL CENTER, Titusville, FL
DAY 1: JULY 19, 2007
7:20 AM REGISTRATION, CONTINENTAL BREAKFAST AND EXHIBITS
7:50 AM CHAIRPERSON’S WELCOMING REMARKS
8:00 AM CASE STUDY: THE NEW PRENTICE WOMEN’S HOSPITAL-CARING FOR YOUR LIFE, THROUGHOUT YOUR LIFE
Jean Przybylek, VP Operations for Women’s Health at Northwestern Memorial Hospital will discuss the unique design aspects, amenities
and services of their new Women’s hospital along with the lessons learned during the design and construction phase. Northwestern Memorial
Hospital is building the new Prentice Women’s Hospital, a state-of-the-art facility that will support the highest quality of care for women at all
stages of life. The new hospital has been designed in a way that responds to what women have told the Northwestern Memorial organization
about their needs and preferences for themselves and their family members. Scheduled to open in 2007, the new hospital will support patients
and caregivers alike as it will enable a unifi ed and comprehensive approach to healthcare for women while responding to the increasing demand
for high quality care.
The new Prentice Women’s Hospital will offer:
• A seamless integration of care and services for women
• Private rooms with visitor-friendly features
• The largest comprehensive breast center in the region
• The capacity for 13,600 births per year, among the top three in the nation
• One of the largest centers for neonatal intensive care infants in the country
• Artwork as a key element in the overall patient experience
• Full-service retail amenities
• A Women's education and conference center
• State-of-the-art technology with an integrated medical record system
Jean Przybylek, Vice President Operations Women’s Health, NORTHWESTERN MEMORIAL HOSPITAL, Chicago, IL
9:00 AM PHYSICIAN ALIGNMENT; HOW DO YOU REALLY DO THIS?
Physician alignment with the right growth strategy is another area identifi ed both as an opportunity as well as a potential barrier to growth
in Women’s Health. A real case study will be presented describing how a Central Florida Hospital system achieved true physician-hospital
alignment within their comprehensive ambulatory care strategy.
ATTENDEES WILL LEARN HOW TO:
• Conduct a Business Discovery to identify specifi c leverage points with one-on-one physician interviews
• Align your hospital/physician growth agenda with your strategic plan
• Invest in profi table growth with physician partnerships
• Achieve healthy alignment through focused-specialty villages
• Create a winning Request for Proposal for Medical Director Leadership
Bonnie Wittman RN, MBA, Women’s Health, PARRISH MEDICAL CENTER, Titusville, FL
REGISTER TODAY! Contact Nicole Semrau at 414 221 1700 Fax: 414 221 1900 www.acius.net
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
10:00 AM MORNING REFRESHMENT BREAK
10:30 AM TRANSFORMING PATIENT AND STAFF SATISFACTION: REDEFINING THE HEALTHCARE EXPERIENCE FOR WOMEN
• Increasing patient satisfaction: Case study-Winnie Palmer Hospital for Women & Babies
• Emerging trends and strategic opportunities in the Women’s Health market: Integrating new strategies and rules for the 2007 marketplace
• Challenges and lessons learned
Sheila Bystrak, MSN, RN, Administrator for Clinical Support Services, ARNOLD PALMER HOSPITAL FOR CHILDREN and WINNIE PALMER
HOSPITAL FOR WOMEN & BABIES, Orlando, FL
11:30 AM LEVERAGE THE POWER OF THE PELVIS THROUGH THE TOTAL CONTROL PROGRAM TO INCREASE PATIENT VOLUME
One in three new moms and one in four women over the age of 18 suffer from chronic bladder control problems. There has been no community
based fi tness solution to treat this problem until the Total Control Program. Grounded in clinical research, the Total Control Program combines
fi tness and education to prevent or alleviate bladder control symptoms. Participants will learn how to become pelvic fl oor evangelists and
positively impact the lives of their patients
PRESENTATION WILL COVER :
• A case study of a new pelvic fi tness and educational program that is based in science and designed for moms and women over 50
• An overview of the prevalence and ramifi cations of bladder control problems for women as they age, including sexual dysfunction,
decreased activity level and increased depression
• A discussion of how the Total Control Program successfully impacts your organization and increases patient volume
ATTENDEES WILL LEARN HOW TO:
• Attract the fastest growing market of women
• Use this information to compliment existing health programs in your organization
• Launch this novel program in your market or organization
Missy Lavender, Executive Director, WOMEN’S HEALTH FOUNDATION, Chicago, IL
12:30 PM CONFERENCE NETWORKING LUNCHEON
1:45 PM BUILDING A SUCCESSFUL WOMEN’S ONCOLOGY PROGRAM BY MEETING THE UNIQUE NEEDS OF FEMALE PATIENTS
Women’s Oncologic concerns have as much to do with quality of life as they do with cancer outcomes. Quality of life during and after treatment
is essential. Special techniques of delivering radiation therapy exist to increase patients’ quality of life while improving resource utilization. Two
case studies: one breast cancer and one gynecologic cancer will be presented to demonstrate.
ATTENDEES WILL LEARN HOW TO:
• Hypofractionated prone breast IMRT: what it is; how it works; and how it helps both patients’ quality of life and the business of oncology
• Improve resource utilization with respect to breast cancer
• Pelvic IMRT for gynecologic malignancies: what it is; how it works; and how it helps both patients’ quality of life and the business of oncology
• Apply these revenue producing principles to other Women’s Health service lines
Marnee M. Spierer, MD, Assistant Professor Radiation Oncology, Program Director Residency Training Program
MONTEFIORE MEDICAL CENTER, ALBERT EINSTEIN COLLEGE OF MEDICINE, Bronx, NY
2:45 PM INTEGRATING A WOMEN’S HEALTH PRODUCT LINE WITHIN A MULTI-HOSPITAL SYSTEM TO INCREASE PATIENT VOLUME
This presentation will outline how the Women’s and Children’s product line of Saint Luke’s Health System is clinically integrating evidenced
based practice at 10 hospitals and developing services for women beyond childbearing age.
ATTENDEES WILL LEARN HOW TO:
• Demonstrate how the management philosophy of the Malcolm Baldrige Criteria for Performance Excellence was used to develop a
system strategic plan for Women’s and Children’s Services
• Discuss strategies used to integrate services for women throughout multiple hospitals
• Identify key roles developed to strategically align clinical practice
• Showcase several examples of program and clinical integration
Kathy Howell, RN, BSN, MBA, Vice President Women’s and Children’s Services, SAINT LUKE’S HEALTH SYSTEM, Overland Park, KS
3:45 PM AFTERNOON REFRESHMENT BREAK
REGISTER TODAY! Contact Nicole Semrau at 414 221 1700 Fax: 414 221 1900 www.acius.net
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
4:00 PM CASE STUDY: IMPLEMENTING A COST EFFECTIVE FITNESS PROGRAM IN YOUR WOMEN’S HEALTH
DEPARTMENT/CENTER TO ATTRACT THE FEMALE CONSUMER
Discover the fi nancial facts establishing the need for medically integrated fi tness to be the foundation of all women’s health programs. As obesity
rates continue to climb, along with heart disease, diabetes, cancer and numerous other debilitating diseases, medically appropriate exercise is
the most important prescription for everyone, but especially for women!
New research on brain fi tness has even established clear evidence that a regular exercise program has a signifi cant impact on the prevention
and treatment of depression, dementia and even Alzheimer’s.
Discover how to integrate medical fi tness into your women’s health programs with an evidence based system that has been successfully
launched in over 20 medical fi tness centers, health plans, retirement communities and physician offi ces across the country. Become the medical
fi tness resource for women in your market share while at the same time providing an ideal opportunity to cross market numerous other women’s
health services. Increase the number of women in your market share that are medically appropriately exercising without the need for a medical
fi tness center through this innovative web based system.
ATTENDEES WILL LEARN ABOUT:
• The healthcare cost statistics surrounding women and fi tness.
• Medically integrated fi tness - the foundation of women’s health
• Successful implementation of an evidence-based medical fi tness system in women’s health programs.
Janet Brady, MS, CEO FITNESS FOREVER, Director Medical Programs, LIFESPAN, Truckee, CA
5:00 PM CHAIRPERSON’S CLOSING REMARKS, Q&A AND GENERAL QUESTIONS
DAY 2: JULY 20, 2007
8:20 AM CONTINENTIAL BREAKFAST AND EXHIBITS
8:55 AM CHAIRPERSON’S OPENING REMARKS
9:00 AM IS WOMEN’S HEALTH OBSOLETE? THE IMPACT OF CURRENT SOCIAL TRENDS ON THE FUTURE OF MARKETING
HOSPITALS TO WOMEN
Marketing hospitals and healthcare providers to women in the coming decades may demand a radical shift away from current practices in
women’s health marketing that emphasize babies, breast, bone, menopause, and unique services “for women only” to a marketing platform of
strength, longevity, action, and vitality that is shared equally between men and women in their “prime years” beyond midlife.
Is Women’s Health Obsolete? is designed for all levels of healthcare marketing executives who want to think their way into the future of selling
healthcare services to the next generation of healthcare consumers in their 40s, 50s, and 60s. Is Women’s Health Obsolete? will foster an
interactive group analysis of what has been working best at marketing to women at hospitals across the country as well as facilitate a lively
discussion on growing healthcare and social trends that impact how to market hospitals and healthcare providers to women.
ATTENDEES WILL LEARN HOW TO:
• Identify and discuss the infl uence of ‘baby boomers’ on healthcare marketing.
• Review the top trends in healthcare reform affecting marketing strategies to women.
• Analyze data and review hospital case studies of unique approaches to professionally market to women.
Tanya Abreu, President & National Program Director, SPIRIT OF WOMEN HOSPITAL NETWORK, Boca Raton, FL
10:00 AM BEYOND REPRODUCTIVE HEALTH: EXPANDING WOMEN’S HEALTH SERVICES TO INCREASE REVENUE
AND IMPROVE PATIENT OUTCOMES
The transition into and through menopause seems like an unwanted sign of aging for some but others see it as the best 30 years of their lives.
With this age group comes the need for a wide variety of Women’s Healthcare services. This seminar will cover the physiologic, psychologic and
hormonal changes of that transition along with the services and treatments needed properly to serve this population of women.
ATTENDEES WILL LEARN HOW TO:
• Describe the physiologic changes associated with declining levels of estrogen.
• Summarize the clinical results of the Womens Health Initiative
• Identify the risk and benefi t profi le for the consideration of treatment options
• Discuss the preventive measures needed to minimize health issues and age more gracefully
Barbara Soltes, MD, Director Center for Women’s Care, Associate Professor Department of Obstetrics and Gynecology
RUSH UNIVERSITY MEDICAL CENTER, Chicago, IL
REGISTER TODAY! Contact Nicole Semrau at 414 221 1700 Fax: 414 221 1900 www.acius.net
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
11:00 AM MORNING REFRESHMENT BREAK
11:30 AM CREATING AN “EXCEPTIONAL” EXPERIENCE FOR THE BABY BOOMER: THE CENTER FOR WOMEN AT
SWEDISHAMERICAN HOSPITAL
Learn how the service line moved from a focus on OB services to an ambulatory program for women’s health and wellness
ATTENDEES WILL LEARN HOW TO:
• Brief journey of where we have been, where we are today and where we will go tomorrow
• An “exceptional” experiences does generate revenue
• Successful referral and promotion strategies is a glorious opportunity
• How to market your Women’s Health program
Linda S. Wildey, MSN, RN, Director Women, Children and Clinical Services, SWEDISH AMERICAN HOSPITAL, Rockford, IL
12:30 PM CONFERENCE NETWORKING LUNCHEON
1:45 PM BREAST AND CERVICAL CANCER: FINDING REIMBURSEMENT FOR THE UNINSURED
Attendees will learn about the Illinois Breast and Cervical Cancer Program (IBCCP). The presentation will include program enrollment criteria
and information on how to obtain treatment for those diagnosed with Breast or Cervical Cancer. The presentation is specifi cally focused on
services for women who do not have insurance, Medicare or Medicaid.
ATTENDEES WILL LEARN HOW TO:
• Locate an agency participating in the IBCCP and how to make a referral to the Program.
• Identify clients who qualify to enroll in the Program to obtain services.
• Learn how to work with the IBCCP agencies to obtain payment for women enrolled in the Program using specifi ed CPT codes.
• Make referrals to the HFS “Health Benefi ts” Program through the IBCCP agencies for women diagnosed with breast or cervical cancer
by a medical provider not on contract with IBCCP.
• Providing screening to treatment for the uninsured
Christine Carver, RN, MSN, Division of Women’s Health Services, ILLINOIS DEPARTMENT OF PUBLIC HEALTH, Springfi eld, IL
2:45 PM DO CLINICAL TRIALS ADD VALUE TO WOMEN’S HEALTH CENTERS?
Research shows that one reason women seek care in academic medical centers is because of ongoing research. This presentation will consider
ways to partner with academic institutions to add value and evidence-base to women’s health programs. Issues related to governmental
regulations, recruitment and real and perceived costs will be discussed.
ATTENDEES WILL LEARN HOW TO:
• Evaluate ongoing practice and research questions which could improve patient care.
• Find and foster collaborations.
• Consider governmental regulations and recruitment challenges.
• Consider the cost.
Virginia Miller, PhD, Professor Surgery and Physiology, Immediate Past Director Offi ce of Women’s Health
MAYO CLINIC COLLEGE OF MEDICINE, Rochester, MN
3:45 PM CHAIRPERSON’S CLOSING REMARKS, Q&A AND GENERAL QUESTIONS, END OF CONFERENCE
REGISTER TODAY! Contact Nicole Semrau at 414 221 1700 Fax: 414 221 1900 www.acius.net
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WOMEN’S HEALTH
PROGRAMS & SERVICES
July 18-20, 2007 • Chicago, IL
WHO SHOULD ATTEND?
The conference is ideally suited for the senior level executives, administrators and directors or division chiefs of Women’s Health
Services from hospitals and healthcare systems. Key titles attending:
• Senior Level Administrators in Women’s Health
• Executive Directors in Women’s Health/Women’s Services
• Manager Women’s Service Line
• Director/Manager of Women’s Health Center
• Director of Women’s Resources
• Director of Nursing
• Director of Strategic Planning
• VP/Director of Marketing/Planning/PR
• VP/Director Business Development & Marketing
• Director Women’s Heart Center

Dear Healthcare Executive:
Based on national population trends, it is evident that women are important health care consumers in their own right. In order to capture this
evolving market, healthcare providers must strengthen their market positions by identifying the healthcare needs of their female consumers,
understanding their behaviors and attitudes, and designing appropriate services that appeal to this population.
Women’s health services are a key revenue driver for hospitals and health care systems because women tend to make the family health
care decisions. It is estimated that women make up to 85% of all household healthcare decisions. Additionally, the baby boom population
will begin to reach age 65 in 2011, and the majority of the population will be women—who will demand high quality health care services and
hospital amenities. Therefore it is now more important then ever to capture the lucrative female healthcare market by providing a wide range of
healthcare services that appeal to women at all stages of life. ACI’s WOMEN’S HEALTH PROGRAMS & SERVICES-Targeting, Attracting and
Retaining the Female Consumer is a two-day case study based industry event. It will focus on how Women’s Health Programs/Centers can
successfully add, update and expand their facilities and services to meet and exceed the demands of today’s female patients, gain competitive
advantage and improve the quality of care. Conference presenters from various sectors of the fi eld will share their best practice models and
comprehensive analysis of current programs and services.
Register today for this unique networking and informational opportunity to develop tools and maximize the potential of your Women’s Health
Programs and Services.

Venue

Additional Information

REGISTER TODAY! Contact Nicole Semrau at 414 221 1700 Fax: 414 221 1900 www.acius.net CONFERENCE FEES AND REGISTRATION Conference +Workshop: $2,390* Conference Fee: $1,995* Conference Documentation CD: $615 (Documentation CD includes copies of all proceedings on CD and shipping is included) REGISTER 3 & GET 1 FREE! Any organization registering three persons at the same time will be entitled to a fourth registrant FREE of charge! PAYMENT: ACI must receive payment 5 days after receiving booking form.