The Power of the Plan: Linking Enrollment Management Objectives with the University Strategic Plan

Venue: Online

Location: Online,

Event Date/Time: Jun 16, 2009 End Date/Time: Jun 16, 2009
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The Power of the Plan: Linking Enrollment Management Objectives with the University Strategic Plan 16 June 2009 online NOTE: Payment is not required before event date. Unlike many strategic plans that are wish lists never implemented, Widener University’s strategic plan has driven the planning, resource allocation and budgeting processes for the university. Planning at the university is an iterative process in which numerous task forces, committees, and groups have the opportunity to view the plans of all administrative units to insure consistency, transparency, teamwork, and alignment with the university’s plan. Enrollment Management Services at Widener University created its own strategic plan, including goals, objectives and action steps, to implement those aspects of the university’s plan assigned to it. This has enabled enrollment management to secure resources, gain university-wide support, communicate more effectively with stakeholders, and achieve enrollment goals in support of the university’s strategic plan. Participants will learn: *how one institution coordinated its strategic planning process *how an enrollment management unit can collaborate with other administrative and academic units in the planning and implementation processes *how an EM team can use several techniques to keep its plan "evergreen" *how aligning its plan with that of the university strategic plan can positively impact accountability and resources *how making planning a central part of EM changes the way we do business *how the plan has aided in the achievement of the university’s goals Who should attend? *Presidents *Vice Presidents *Academic Deans *Enrollment Managers *Admissions Officers *Marketing Professionals *Retention Personnel *Student Service Providers *Enrollment Management Committee Members Who is the instructor? Lawrence T. Lesick, Ph.D. is Associate Vice President for Enrollment Management at Widener University, a private, metropolitan university with its main campus in Chester, Pa. In his current assignment, Larry is responsible for undergraduate admissions, graduate recruitment, financial aid, academic records, campus1card, student one stop center, and student accounts. He has worked in enrollment management for private, public, small and large colleges and universities over the last 25 years. Larry received his Masters and Ph.D. in religion from Vanderbilt University. He has written and presented on topics as diverse as American religious history, college admissions and financial aid, and process redesign. Enquiries: