2nd Annual Branding Excellence in Converging Communications
Venue: Hotel Concorde
|Event Date/Time: Sep 10, 2007||End Date/Time: Sep 11, 2007|
How can you explain and deliver the benefits of a converged service offering to your customers?
Brands are the key to success. Brands with the clear message well positioned and coherently communicated to all your stakeholders, creating right associations, identity, image and loyalty.
Realize the importance of delivering the value of converged services to your customers as BT & Deutsche Telekom
Find the right brand positioning in the minds of your stakeholder on the growing communication market like Swisscom or even emotionalize the brand as Mobilkom
Learn to manage your brand portfolio and find the most convenient brand architecture like TeliaSonera or KPN
Gain insight into glocalisation of brands on example of Orange & Orascom
Examine the innovations and new media channels in brand communication with Yahoo!
Become innovative & consistent while communicating your brand message effectively and efficiently
And much more…