Student Recruitment in an Online World: Communicating with College Bound High School Students from F

Venue: Online

Location: Online,

Event Date/Time: Jun 30, 2009 End Date/Time: Jun 30, 2009
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Student Recruitment in an Online World: Communicating with College Bound High School Students from First Web Search to Final Enrollment 30 June 2009 & 8 July 2009 (2-part workshop) Online NOTE: Payment is not required before event. Use this years or next years budget! Communication preferences continue to change in favor of online rather than printed communications. This 2-part webinar series asks you to imagine a world without printed recruitment communications, a world of traditional websites, e-readers, social networks - with a continuing need for personal contact by admissions counselors and recruiters. In this new world, the key to successful recruitment is the effectiveness of your "post- click" marketing communications plan. What happens after someone first discovers your school from a search on Google, Facebook, MySpace or YouTube? Well explore the details of an electronic communications plan, using examples from colleges and universities that are already starting to move effectively in that direction. The series unfolds in 4 steps: (1) new and emerging technologies; (2) the first "stealth" visit; (3) from online inquiry to campus visit and application; (4) final steps to enrollment conversion. Objectives 1. What to expect from emerging communication technologies and online search habits, from e- readers to smartphones. 2. How people will find you online and the most important content they want to know at the first visit. 3. How to encourage "stealth" visitors to reveal themselves and become an online inquiry. 4. How and how often to contact your potential students as you move through the recruitment cycle. 5. How colleges and universities already are adapting to the new world (specific examples will be shown). Who should attend? *Presidents *Faculty *Academic Department Heads *Vice Presidents *Academic Deans *Enrollment Managers *Admissions Officers *Recruiting Staff *Foundation Directors *Marketing Professionals *Retention Personnel *Student Service Providers *Enrollment Management Committee Members *Anyone interested in marketing and enrollment Webinar presenter: Bob Johnson, Ph.D. Bob is president of Bob Johnson Consulting, LLC. His specialties include Customer Carewords research to better engage website visitors, competitive website reviews, communication capability reviews of individual college and university websites, and Writing Right for the Web workshops. He is a senior partner with Gerry McGovern at Customer Carewords, Ltd. in Dublin, Ireland. Bobs popular email newsletter, "Your Higher Education Marketing Newsletter," is sent monthly to 4,100 subscribers at more than 933 U.S. colleges and universities, as well as institutions in several other countries including Australia, Austria, Canada, New Zealand, Poland, Russia, Turkey, and the United Kingdom. Bob is the author of "Advancement and the Web: Thriving in a New World" and "Transforming Your Web Site into a Collaboration Marketing Tool," (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000). As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including "Marketing on the Web: Blending the New and the Newer." (CASE Books 1999). A January 2005 Currents article introduced CASE readers to the communication capabilities of RSS website feeds. A frequent speaker at professional meetings, his topics include strategies to integrate print and web communications, Writing Right for the Web, best practices for online communications, and building websites for brand engagement. Bob chaired the AMAs annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500. From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates. Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years. Bob earned his bachelors degree from Alfred University and his Ph.D. in political science from the University of Massachusetts-Amherst. Enquiries: