3rd Annual Strategic Corporate Communication

Venue: Melbourne, Australia

Location: Melbourne, Australia, Victoria, Australia

Event Date/Time: Aug 29, 2007
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Many organisations have a corporate communication function in place, but not all communication departments function to their potential. By reassessing and redefining current practice, communication professionals can subsequently drive enhanced performance and deliver greater outcomes for the organisation.

The key to achieving optimum performance is having a strongly-defined strategy in place and a framework that supports consistency, engagement, crisis mitigation and effective media management. Corporate communicators must therefore identify how to achieve these outcomes and integrate new and revitalised processes into their current workflow.

This two-day conference has been tailored specifically to the strategic-minded corporate communicator’s needs. By examining critical issues of strategy and tactics through practical case studies and a range of interactive activities, you will leave this event enthused with new ideas to implement within your organisation. This event will explore key areas such as:

- Reassessing your communication strategy and gaining support at key levels of the organisation
- Understanding how CEOs perceive corporate communication and the role they can play in it
- Engaging the organisation, stakeholders and the community in your corporate identity
- Managing both day to day issues and larger scale crises
- Developing techniques to effectively manage media exposure


Melbourne, Australia