Achieving Internal Communication Best Practice in the Public Sector
|Event Date/Time: Sep 26, 2007||End Date/Time: Sep 28, 2007|
Within government specifically, the communication function is responsible for developing and promoting a positive internal culture, while at the same time critically maintaining a favourable external image.
As a result, communication professions are often overwhelmed with juggling the tasks of satisfying employees, evaluating channels, and keeping up to date with technology, with those on the political agenda such as managing mergers, adhering to public sector standards and guidelines, and re-aligning communication during times of political hype.
It is therefore necessary to re-evaluate the role of internal communication and critically address both internal and external responsibilities. By doing this, barriers will collapse and efficiency will increase, therefore resulting in a positive internal culture, achievement of goals, and success of both communication-specific and organisation-wide initiatives.
This conference will allow you to hear practical case studies from a range of Australian public sector organisations in that will demonstrate how others have tackled internal communication obstacles within their organisations. Through exploration of the following key issues, you will learn how to achieve optimum results by transforming communication within your organisation:
• Learning how to make communication a priority
• Using government incentives to engage employees
• Overcoming financial constraints and limited budgets
• Communicating effectively during periods of change and transition
• Managing a diverse and sometimes skeptical workforce
• Understanding the importance of public accountability within government
• Proving the value of face to face communication
• Tapping into new advancements in communication technology