Aligning Cards and Business Strategy

Venue: Berlin

Location: Berlin, Germany

Event Date/Time: Nov 08, 2007 End Date/Time: Nov 09, 2007
Early Registration Date: Aug 07, 2007
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This conference aims to provide a complex view on the place and function of cards in the overall business strategy. It will evaluate new trends and innovations in the context of a holistic approach to customers. During two days, participants will get a better understanding of the impact of cards on the bottom line.


Additional Information

By attending this conference, you will: 1. Join a group of 70 senior decision makers discussing strategic issues of cards 2. Explore 17+ real life case studies on how to position cards within the entire banking strategy 3. Learn how your competitors face day-to-day business challenges such as product cannibalization and workflow efficiencies 4. Develop clear roadmaps for product managers implementing card innovations 5. Learn from the most important lessons drawn from building and implementing viable commercial card programmes 6. Discuss brand new case studies on CSR, cobranding, synchronizing card and overall branding Who you will meet Senior executives at the following levels: MD, VP, Directors, Senior Mgrs, Heads of: Cards, Marketing, Product Development, Payments, Operations, Retail Banking, Business Development, Segmentation, Partnership Program, Customer Lifecycle, Corporate and SME Banking, Business & Financial Analysts, Architects & Consultants, Travel and Procurement managers Industries: Retail and Corporate banking, Issuers including monolines, Large commercial firms from all industries, travel companies, service providers, Card Associations, Processors, SW and Card Based Solutions and Multi-Application Smart Card Providers, Direct marketing agencies