Utilizing Institutional Assessment Data to Help Drive an Enrollment Management Initiative

Venue: online

Location: online,

Event Date/Time: Jul 22, 2009 End Date/Time: Jul 22, 2009
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Utilizing Institutional Assessment Data to Help Drive an Enrollment Management Initiative 22 July 2009 Online NOTE: Payment is not required before event. Over the past decade the SUNY College at Oneonta has utilized institutional assessment data to help drive an enrollment management initiative which has enjoyed considerable success. During a time when the aggregate growth in New York State high school graduates totaled approximately 12%, freshmen applications at SUNY Oneonta have grown over 95% (from 6,400 to 12,500). At the same time, the Colleges acceptance rate decreased from almost 80% to 37% while freshmen to sophomore retention increased from 61% to 82%, with similar size growth in the Colleges four, five, and six year graduation rates. Mean freshmen class high school averages have grown from 81.99% to 90.40% while mean combined SAT scores have increased 140 points, to 1137. As a result of these and other related institutional performance indicators, undergraduate enrollment at Oneonta has grown over 15% at the same time that the annual student inputs needed to drive this larger enrollment have decreased. Objectives Participants will leave with an understanding of the role that the utilization of institutional assessment data can play in improving student recruitment and increasing student retention. Specific institutional assessment tools utilized by Oneonta will be analyzed and their applications will be discussed. Lastly, participants will leave with the ability to assess whether their home institution is prepared and ready to engage a data driven enrollment management initiative. Who should attend? *Presidents *Vice Presidents *Deans *Chief Enrollment Officers *Directors of Admission *Other senior professionals involved in the recruitment and retention of students Who are the speakers? Dr. Steve Perry, President for Student Development, SUNY College at Oneonta: Dr. Perry began his career in college student development in 1978 and moved to Oneonta in 1984. Prior to his appointment as Vice President, he served as Director of Career Development and Academic Advisement, Interim Director of Admissions, and Associate Vice President for Student Development. He holds a Ph.D. in Educational Administration and Policy Studies from SUNY Albany, an M.S. Ed. in Counseling and Educational Psychology from Slippery Rock University, and a B.A. in Psychology and Sociology from Grove City College. In 1996 Dr. Perry was the recipient of a State University of New York Chancellor’s Award for Excellence in Professional Service. Mr. Roger Sullivan, Associate Vice President for Enrollment Management, SUNY College at Oneonta: Mr. Sullivan has over thirty years of experience in higher education and came to Oneonta in 1996. Prior to his appointment as Associate Vice President, he served in a variety of student development and enrollment related positions including Director of Graduate and Undergraduate Admissions, Interim Dean of Students, and Director of Enrollment Management. He holds an M.A. in College Student Personnel from Bowling Green State University and a B.A. in Secondary English Education from SUNY Potsdam. In 1996 Mr. Sullivan was the recipient of a State University of New York Chancellors Award for Excellence in Professional Service. Enquiries: pam@ieinfo.org