Search Engine Strategies (SES) @ ILM 07
Venue: Hyatt Century Plaza Hotel
|Event Date/Time: Nov 28, 2007||End Date/Time: Nov 30, 2007|
Local search is heating up as one of the most important verticals for search marketers. Local search services offer unprecedented channels to reach consumers who, even though they search extensively before buying, still make the majority of purchases at local brick-and-mortar retailers. Local search also provides great opportunities for marketers looking to target people looking for local services, entertainment or events.
Despite the furious competition between Google, Yahoo!, MSN and directories in local (and maps), no one yet owns the category, and there are literally dozens of smaller players that offer compelling alternatives for search marketers. Knowing which players are making a difference is key to success in any local search marketing campaign.
* The major players in the local search arena will describe their services and opportunities for search marketers.
* Hear case studies from search marketers who've successfully leveraged the local search channel.
* Learn how to take advantage of the unique search optimization and advertising challenges posed by local search services.
* Participate in Q&A sessions with experts in local search.