A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, MSN Search, Ask, etc.) Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups?

This presentation will how these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.