There are technological basics that can have big effect on how your site does in the search engine listings. Learn what a search engine looks for and how to optimize your site technologically.

Topics covered, will include:

* 301 redirects versus 302 redirects... what the differences are and when to use one or the other
* Canonical URL issues in regards to the www and non-www versions of a web site
* Dealing with multiple domains in a way that's best for search engines
* robots.txt files... what it's for and when and how to use it
* .htaccess files... how to update them in regards to 301 redirects and canonical urls
* Dynamic urls... how the search engines view them and what you can do to optimize your dynamic web site