Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising
Venue: San Jose Marriott
|Event Date/Time: Aug 24, 2007||End Date/Time: Aug 24, 2007|
This interactive training provides best practices on how to select and evaluate keywords, tips on writing effective ads and optimizing landing pages, and in addition will show you how to establish an overall PPC strategy for bidding and budgeting for campaigns. This training includes guidance on structuring your PPC campaigns for easy maintenance and best returns.
Is your company budget conscious? We'll show you ways to stretch your click dollars and alert you to budget disasters. We include a segment on analytics that show you easy ways to monitor performance and capture the information detail you need to make good marketing decisions.
This half day training session provides practical real-world solutions and techniques to help you get the most from your paid advertising.