Beyond Tier One Retailing strategies for brand owners

Venue: Shanghai

Location: Shanghai, China

Event Date/Time: Oct 24, 2007
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Featuring in-depth presentations from leading brands,
retailers and government authorities on the trends, regulations
and future outlook impacting China¡¯s retail industry
Gain practical insights and assess strategies for entry and
expansion beyond tier one cities
Develop effective strategies to increase your market share and
implement effective business process and retail operations
¡°China¡¯s economy will grow at an average of 8.5% annually
for the next 4 years. By 2010, the mainland¡¯s GDP is expected
to exceed US$3.2 trillion¡±
-- China¡¯s National Bureau of Statistics
Why You Should Attend
Since China¡¯s entry to the WTO, its retail industry has witnessed a
rapid growth. According to official statistics, total turnover of the
top 100 retail chain operators reached RMB707.6 billion in 2005,
up 26% compared with the previous year.
Attracted by China¡¯s booming economy and strong consumer
spending, foreign retailers are taking off faster than anyone
expected, to intensify competition. Both domestic and foreign
retailers need to develop effective strategies to cope with China¡¯s
rapidly-changing retail landscape. With saturation in the first tier
cities and the post WTO deregulation promoting urbanization,
many retailers are now exploring lower tier cities for new
This leading event is designed to examine the latest trends
in China¡¯s highly competitive retail sector, discuss the new
regulations impacting the industry and entrance strategies for
newcomers. The conference also discusses and identifies up and
coming lower tier cities for retail investment opportunities. You
will gain insights into winning retail marketing strategies and the
differences between first tier and lower tier cities. Beyond Tier
One will help retail practitioners to keep ahead of the competition
and provide proven entry strategies to foreign retailers launching
into China.
Who Should Attend
CEO, Managing Director, Vice Presidents, Directors, General
Managers, Senior Executives, Managers and Specialist of: Retail
Department, Business Development, Marketing & Communication,
Strategic Planning, Store Management, CRM, Merchandising,
Operations, Leasing Department, Human Resources
Brand manufacturers, Specialty retailers, Chain stores
and franchiser, Shopping centers and department stores,
Supermarket, hypermarket and convenient stores, Shopping
center and commercial real estate developers, Health and
beauty product retailers, DIY, furniture, household and hardware
retailers, Apparel and footware retailers, Leisure and personal
goods retailers, Supply chain and logistics company, Analysts
and Consultants of: IT, supply chain management, Retail solution
providers & vendors of technology hardware, software.
Pre-conference Workshop, 24 October 2007
This workshop is designed for senior retail practitioners to discover leading
edge information, knowledge and practical insights. Through actual case
studies and industry best practices that showcase required skills and
strategies, Eric will demonstrate how to assess your company strength and
determine the strategies to adopt to increase your market share. Eric will also
guide you through the process and know-how to implement effective business
process and retail operations that will enhance your in-store profitability. At the
end of this workshop, you will be equipped with the necessary knowledge and
insights to be effective and ready to take up the challenges of 21st century
retailing in China!