BABY BOOMER AND SENIORS MARKETING 2007

Venue: L’Aqua Darling Harbour

Location: Sydney, Australia

Event Date/Time: Sep 19, 2007
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Description

You will gain insight into the lifestyle of the over 50s, learn how to select the best media channel to reach them and how to communicate to them effectively. Building on its huge success from previous years, the angle of the 2007 conference will be exploring sub-segmentation and over 50s diversity in lifestyles, needs, media and communication preferences.

Venue